Business Modeling: A Practical Guide to Realizing Business Value (The MK/OMG Press) (Paperback)

As business modeling becomes mainstream, every year more and more companies and government agencies are creating models of their businesses. But creating good business models is not a simple endeavor. Business modeling requires new skills.

Written by two business modeling experts, this book shows you how to make your business modeling efforts successful. It provides in-depth coverage of each of the four distinct business modeling disciplines, helping you master them all and understand how to effectively combine them. It also details best practices for working with subject matter experts. And it shows how to develop models, and then analyze, simulate, and deploy them. This is essential, authoritative information that will put you miles ahead of everyone who continues to approach business modeling haphazardly.

* Provides in-depth coverage of the four business modeling disciplines:
process modeling, motivation modeling, organization modeling, and rules modeling.

* Offers guidance on how to work effectively with subject matter experts and how to run business modeling workshops.

* Details today's best practices for building effective business models, and describes common mistakes that should be avoided.

* Describes standards for each business modeling discipline.

* Explains how to analyze, simulate, and deploy business models.

* Includes examples both from the authors' work with clients and from a single running example that spans the book.

隨著商業建模變得普及，每年都有越來越多的公司和政府機構開始建立他們的業務模型。但是，建立良好的業務模型並不是一個簡單的事情。商業建模需要新的技能。

本書由兩位商業建模專家撰寫，將向您展示如何使您的商業建模工作取得成功。它深入介紹了四個不同的商業建模學科，幫助您掌握它們並了解如何有效地結合它們。它還詳細介紹了與主題專家合作的最佳實踐方法。並且展示了如何開發模型，然後進行分析、模擬和部署。這是必不可少的權威信息，將使您遠遠超越那些仍然隨意進行商業建模的人。

* 深入介紹了四個商業建模學科：流程建模、動機建模、組織建模和規則建模。
* 提供了如何有效與主題專家合作以及如何運營商業建模研討會的指導。
* 詳細介紹了建立有效商業模型的最佳實踐方法，並描述了應該避免的常見錯誤。
* 描述了每個商業建模學科的標準。
* 解釋了如何分析、模擬和部署商業模型。
* 包括作者與客戶合作的案例以及貫穿整本書的一個連續示例。