Usability Testing for Survey Research

Emily Geisen, Jennifer Romano Bergstrom

商品描述

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints.

The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products.

Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools.

  • Explains how to design and conduct usability tests and analyze and report the findings
  • Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey
  • Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods
  • Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking

商品描述(中文翻譯)

《問卷研究的可用性測試》提供研究人員評估、測試和修改問卷的工具指南,以迭代方法在問卷預測試過程中進行。書中包含了應用可用性測試於任何類型的問卷以及任何開發階段的示例,並提供了如何根據預算和時間表限制來調整可用性測試的策略。

本書的作者們通過精簡經驗,提供了如何將可用性測試應用於紙質問卷、混合模式問卷、訪問者管理工具和其他產品的建議。

讀者將了解可用性和可用性測試的重要性,以及為什麼在問卷研究中需要進行可用性測試。書中還提供了如何設計和進行可用性測試、分析和報告結果的指導,以及如何根據預算和時間表限制來調整可用性測試的建議。此外,還介紹了如何將可用性測試應用於其他與問卷相關的產品,例如項目網站和訪問者管理工具。

本書還包括以下內容:
- 解釋如何設計和進行可用性測試,以及如何分析和報告結果
- 提供了如何在任何類型的問卷上進行可用性測試的示例,從在移動設備上進行的簡單三個問題的問卷,到複雜的多頁面機構調查問卷
- 提供了來自領先的可用性和問卷專業人士的實際案例,包括各種案例研究和使用和結合其他方法的考慮因素
- 討論了進行可用性測試所需的設施、材料和軟件,包括實驗室測試、遠程測試和眼動追蹤技術。