Essentials of Management Information Systems, 9/e (IE-Paperback)
Kenneth Laudon, Jane Laudon
- 出版商: Prentice Hall
- 出版日期: 2010-01-12
- 定價: $1,280
- 售價: 3.1 折 $399
- 語言: 英文
- 頁數: 504
- ISBN: 013611444X
- ISBN-13: 9780136114444
Understanding the Connections Between Information Systems and Business: Business Driven Real-World Examples. This text helps students see the direct connection between information systems and business performance by offering a variety of real-world examples from business and public organizations.
Getting Hands-On Experience: MIS-Related Business Activities. There is no better way to learn about MIS than by doing MIS! The authors provide hands-on projects where students can work with real-world business scenarios and data, learning first-hand what MIS is all about. Features include:
‧Hands-On MIS–Each chapter concludes with a Hands-On MIS section containing three types of projects: a running case project; a hands-on application software exercise using Microsoft® Excel, Access or Web page development tools; and a project that develops Internet business skills.
‧Interactive Sessions–Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom to simulate student interest and active learning. Each case concludes with case study questions and Web activities for further exploration.
New To This Edition
NEW! Applying Chapter Concepts to the Real World: Management Decision Problems. Two new Management Decision Problems are included per chapter in this edition. These problems teach students how to apply chapter concepts to real-world business scenarios, helping them strengthen their analytical and decision-making skills.
NEW! Working Together: Collaboration and Teamwork Projects. Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools.
The first team project in Chapter 1 asks students to build a collaborative Google site.
NEW! More Europe, Middle East, India and Asia content coverage: Help students in these regions relate better to the MIS concepts.
PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-Business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 4 IT Infrastructure: Hardware and Software
Ch 5 Foundations of Business Intelligence: Databases and Information Management
Ch 6 Telecommunications, the Internet, and Wireless Technology
Ch 7 Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 8 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch 9 E-Commerce: Digital Markets, Digital Goods
Ch 10 Improving Decision Making and Managing
PART IV: BUILDING AND MANAGING SYSTEMS
Ch 11 Building Information Systems and Managing Projects
Ch 12 Ethical and Social Issues in Information Systems (Available online)