Cracking the PM Interview: How to Land a Product Manager Job in Technology (Paperback)

Gayle Laakmann McDowell, Jackie Bavaro

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商品描述

How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. 

Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").


CONTENTS:

The Product Manager Role
What is a PM?
Functions of a PM
Top Myths about Product Management
Project Managers and Program Managers

Companies
How the PM Role Varies
Google
Microsoft
Apple
Facebook
Amazon
Yahoo
Twitter
Startups 

Getting the Right Experience
New Grads
Making the Most of Career Fairs
Do you need an MBA?
Why Technical Experience Matters
Transitioning from Engineer to Product Manager
Transitioning from Designer to Product Manager
Transitioning from Other Roles
What Makes a Good Side Project? 

Career Advancement
Tips and Tricks for Career Advancement
Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo
Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign
Q & A: Brandon Bray, Principal Group Program Manager, Microsoft
Q & A: Thomas Arend, International Product Lead, Airbnb
Q & A: Johanna Wright, VP at Google
Q & A: Lisa Kostova Ogata, VP of Product at Bright.com 

Behind the Interview Scenes
Google
Microsoft
Facebook
Apple
Amazon
Yahoo
Twitter
Dropbox 

Resumes
The 15 Second Rule
The Rules
Attributes of a Good PM Resume
What to Include 

Real Resumes: Before & After

Cover Letters
Elements of a Good PM Cover Letter
The Cover Letter Template
A Great Cover Letter 

Company Research
The Product
The Strategy
The Culture
The Role
The Questions 

Define Yourself
"Tell Me About Yourself" (The Pitch)
"Why do you want to work here?"
"Why should we hire you?"
"Why are you leaving your current job?"
"What do you like to do in your spare time?"
"Where do you see yourself in five years?"
"What are your strengths and weaknesses?"
Sample Strengths and Weaknesses 

Behavioral Questions
Why These Questions Are Asked
Preparation
Follow-Up Questions
Types of Behavioral Questions 

Estimation Questions
Approach
Numbers Cheat Sheet
Tips and Tricks
Example Interview
Sample Questions 

Product Questions
About the Product Question
Type 1: Designing a Product
Type 2: Improving a Product
Type 3: Favorite Product
Preparation
Tips and Tricks
Sample Questions 

Case Questions
The Case Question: Consultants vs. PMs
What Interviewers Look For
Useful Frameworks
Product Metrics
Interview Questions 

Coding Questions
Who Needs To Code
What You Need To Know
How You Are Evaluated
How To Approach
Developing an Algorithm
Additional Questions & Solutions 

Appendix
Top 1% PMs vs. Top 10% PMs
Be a Great Product Leader
The Inputs to a Great Product Roadmap
How to Hire a Product Manager

商品描述(中文翻譯)

曼哈頓有多少披薩外送?如何為盲人設計一個鬧鐘?你最喜歡的軟體是什麼,為什麼?你會如何在印度推出一個影片租賃服務?這本書將教你如何回答這些問題以及更多。

《破解產品經理面試》是一本全面介紹如何在初創公司或大型科技公司中獲得產品經理職位的書籍。了解名稱含糊不清的「PM」(產品經理/程式經理)在不同公司中的角色差異,需要什麼樣的經驗,如何將現有經驗轉化,一個出色的產品經理簡歷和求職信應該是什麼樣子,以及如何掌握產品經理面試問題(估算問題、行為問題、案例問題、產品問題、技術問題和非常重要的「推銷」問題)。

內容包括:
- 產品經理角色:什麼是產品經理?產品經理的職能。關於產品管理的一些迷思。專案經理和程式經理。
- 公司:產品經理角色的差異。Google、Microsoft、Apple、Facebook、Amazon、Yahoo、Twitter、初創公司。
- 獲得正確的經驗:新畢業生。充分利用職業博覽會。是否需要攻讀MBA?技術經驗的重要性。從工程師轉職為產品經理。從設計師轉職為產品經理。從其他職位轉職。什麼樣的副業項目是好的?
- 職業發展:職業發展的技巧和訣竅。問答:雅虎產品管理高級總監Fernando Delgado。問答:DocuSign高級產品管理總監Ashley Carroll。問答:微軟首席群組程式經理Brandon Bray。問答:Airbnb國際產品負責人Thomas Arend。問答:Google副總裁Johanna Wright。問答:Bright.com產品副總裁Lisa Kostova Ogata。
- 面試幕後:Google、Microsoft、Facebook、Apple、Amazon、Yahoo、Twitter、Dropbox。
- 簡歷:15秒規則。簡歷的規則。出色的產品經理簡歷的特點。應該包含什麼內容。
- 真實簡歷:Before & After。
- 求職信:出色的產品經理求職信的要素。求職信模板。一封出色的求職信。
- 公司研究:產品、策略、文化、角色、問題。
- 定義自己:「告訴我關於你自己」(推銷)。「為什麼你想在這裡工作?」。「為什麼我們應該雇用你?」。「為什麼你離開現在的工作?」。「你在空閒時間喜歡做什麼?」。「你五年後的計劃是什麼?」。「你的優點和缺點是什麼?」。優點和缺點的示例。
- 行為問題:為什麼會問這些問題。準備工作。追問問題。不同類型的行為問題。
- 估算問題:方法。數字速查表。技巧和訣竅。面試範例。樣本問題。
- 產品問題:關於產品問題。類型1:設計產品。類型2:改進產品。類型3:喜愛的產品。準備工作。技巧和訣竅。樣本問題。
- 案例問題:案例問題:顧問 vs. 產品經理。面試官看重什麼。有用的框架。產品指標。面試問題。
- 編碼問題:誰需要編碼。你需要知道什麼。如何評估你。如何處理。開發演算法。其他問題和解決方案。
- 附錄:頂尖1%的產品經理 vs. 頂尖10%的產品經理。成為一個出色的產品領導者。一個出色的產品路線圖的輸入。如何聘請一個產品經理。