Visual Social Marketing For Dummies (Paperback)

How to implement a best-in-class visual marketing plan

It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there.

The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries.

• Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan
• Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare
• Explores visual tools, including infographics, presentations, and video
• Explains how to track and measure the effectiveness of your visual marketing efforts

Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.

如何實施一個最佳的視覺行銷計劃

眾所周知，在線視覺內容真的能吸引觀眾。人們喜歡Pinterest、Facebook等視覺分享和互動平台。聰明的營銷人員知道他們的公司需要利用這一點，但從何處和如何開始呢？《Visual Social Marketing For Dummies》提供了一個清晰的路線圖，以創建有效的、明確定義的視覺社交行銷策略，作為您整體營銷和社交媒體計劃的一部分。從確定目標到在各種社交媒體平台上開發高度視覺化的內容，本書是實現目標的完美逐步指南。

本書探討了Pinterest、Instagram、Vine、Tumblr、YouTube、SlideShare和Twitter等多個主題和資源，並包含了來自各行各業領先品牌和公司的有用示例。

本書幫助您制定符合預算和資源的目標，然後制定一個視覺社交行銷計劃。它涵蓋了基於圖像的平台，如Pinterest、Instagram和Vine，以及包括Facebook、Tumblr、YouTube、Twitter和SlideShare在內的社交媒體平台。本書還探討了信息圖、演示文稿和視頻等視覺工具，並解釋了如何追踪和衡量您的視覺行銷效果。

通過《Visual Social Marketing For Dummies》中提供的信息、技巧、技術和示例，使您的品牌脫穎而出。