Big Data at Work: Dispelling the Myths, Uncovering the Opportunities (Hardcover)

Thomas H. Davenport

  • 出版商: Harvard Business Sch
  • 出版日期: 2014-02-25
  • 售價: $1,410
  • 貴賓價: 9.5$1,340
  • 語言: 英文
  • 頁數: 228
  • 裝訂: Hardcover
  • ISBN: 1422168166
  • ISBN-13: 9781422168165
  • 相關分類: 大數據 Big-data
  • 無法訂購

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商品描述

Go ahead, be skeptical about big data. The author was—at first.

When the term “big data” first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind.

Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold.

This book will help you understand:
• Why big data is important to you and your organization
• What technology you need to manage it
• How big data could change your job, your company, and your industry
• How to hire, rent, or develop the kinds of people who make big data work
• The key success factors in implementing any big data project
• How big data is leading to a new approach to managing analytics

With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities—from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.

商品描述(中文翻譯)

勇於對大數據持懷疑態度吧,作者起初也是如此。

當「大數據」一詞首次出現時,暢銷作家湯姆·戴文波特(《分析競爭》、《工作中的分析》)認為這只是技術炒作的又一個例子。但在接下來的幾年裡,他的研究改變了他的看法。

現在,戴文波特以清晰、對話式的語言解釋了大數據的含義,以及為什麼每個企業都需要了解它。《大數據在職場上》涵蓋了所有方面:從技術、消費者和管理的角度來看大數據的含義;它的機會和成本;它可以對業務產生真正的影響;以及這一熱門話題的哪些方面被過度宣傳了。

本書將幫助您了解:
- 大數據對您和您的組織的重要性
- 您需要什麼技術來管理它
- 大數據如何改變您的工作、公司和行業
- 如何聘請、租用或培養能夠使大數據發揮作用的人才
- 實施任何大數據項目的關鍵成功因素
- 大數據如何引領一種新的分析管理方法

本書通過包括UPS、GE、亞馬遜、聯合健康保險、花旗集團等眾多公司的案例,將幫助您抓住所有機會,從改善決策、產品和服務到加強客戶關係。它將向您展示如何在自己的組織中利用大數據,以便您也能利用這一不斷發展的新資源的力量。