Usability and User Experience Design: The Comprehensive Guide to Data-Driven UX Design

Calling all designers and developers! This is your all-in-one guide to UX and usability design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: perform context analysis, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level!

- Design digital products for B2C, B2B, and medical applications that provide outstanding user experience- Plan your design, perform context of use analyses, and identify requirements- Develop and evaluate design solutions, from the prototyping phase to the testing and review stage

a. Theory of Design What makes design effective? Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more.

b. UX Design Process Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing.

c. Design in ActionSee examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal.

Outstanding usability and user experience (UX) are never a matter of chance. If your professional goal is to create digital products that are intuitive, enjoyable, and easy to use, then you're in the right place.

With this professional guidebook, you'll learn how to adopt data-driven UX design. Experienced usability specialists introduce you to design fundamentals from psychology and provide you with a proven repertoire of methods, including practical guidance for developing the right mindset, refining your approach, and designing effective solutions. With these concrete instructions, you'll be able to evaluate and optimize your products and support your users through professional usability and UX projects.

Whether you're developing an experience for business-to-business (B2B) or business-to-consumer (B2C) applications, and no matter the industry or requirements at hand, this book will equip you with the right methods for effective design!

1) B2B and B2C applications2) User researcher skills3) Psychological foundations 4) Design principles5) Context of use analysis6) Requirements formulation 7) Prototypes and wireframes 8) Design testing and evaluation

This book includes:

1) 700+ pages of usability and UX design guidance from leading experts2) A comprehensive guide for developers and designers3) Full-color diagrams and detailed illustrations 4) Continuous design product case studies5) Detailed decision matrices to jump-start your design project6) A comprehensive index

This book is for you if:

You're a beginner or advanced designer. Whether you're dealing with usability and user experience design for the first time or you're already involved in product development, this book is written for you. If you're interested in the area of usability and user experience and would like to add to your repertoire of methods, you'll find what you're looking for within these pages.

設計師和開發人員注意！這是您對數位產品使用者體驗（UX）和可用性設計的全方位指南。了解有效的使用者體驗如何融合心理學洞察、設計原則和實用數據。按照一套經過驗證的方法選擇設計方法，然後詳細介紹數據驅動的UX設計過程：進行情境分析、確定需求、開發解決方案原型並測試產品。通過案例研究和全彩插圖學習，將您的設計提升到更高水平！

- 為B2C、B2B和醫療應用設計數位產品，提供卓越的使用者體驗
- 計劃您的設計，進行使用情境分析並確定需求
- 從原型階段到測試和審查階段，開發和評估設計解決方案

a. 設計理論 什麼使設計有效？了解創造令人難以置信的使用者體驗的基礎要素：人體工學和可用性、數據評估、使用者研究、人類信息處理、設計原則等。

b. UX設計過程 掌握數據驅動的UX設計。探索分析設計項目使用情境的方法。使用原型和線框等技術開發設計解決方案，然後通過可用性和UX測試進行改進。

c. 設計實踐 看設計如何實現！跟隨三個案例研究，展示數位產品的設計過程：B2C移動應用、B2B客戶關係管理應用和B2C/B2B醫療預約門戶。

卓越的可用性和使用者體驗（UX）永遠不是偶然的。如果您的專業目標是創建直觀、愉悅且易於使用的數位產品，那麼您來對地方了。

通過這本專業指南，您將學習如何採用數據驅動的UX設計。經驗豐富的可用性專家將向您介紹心理學的設計基礎，並為您提供一套經過驗證的方法，包括開發正確心態、改進方法和設計有效解決方案的實用指導。憑藉這些具體的指示，您將能夠評估和優化產品，並通過專業的可用性和UX項目支持用戶。

無論您是為企業對企業（B2B）還是企業對消費者（B2C）應用開發體驗，無論所處行業或需求如何，本書都將為您提供有效設計的正確方法！

本書包括：

- 700多頁的可用性和UX設計指南，來自領先專家
- 開發人員和設計師的全面指南
- 全彩圖表和詳細插圖
- 持續設計產品案例研究
- 詳細的決策矩陣，以啟動您的設計項目
- 全面的索引

如果您是初學者或高級設計師，無論您是第一次處理可用性和使用者體驗設計，還是已經參與產品開發，本書都是為您而寫。如果您對可用性和使用者體驗領域感興趣，並希望增加方法庫，您將在這些頁面中找到您需要的內容。