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商品描述
This book provides an in-depth exploration of the field of augmented reality (AR) in its entirety and sets out to distinguish AR from other inter-related technologies like virtual reality (VR), mixed reality (MR) and extended reality (XR).
The author presents AR from its initial philosophies and early developments, and in this updated 2nd edition discusses the latest advances and the ramifications they bring and the impact they have on modern society. He examines the new companies that have entered the field and those that have failed or were acquired giving a complete history of AR progress. He explores the possible future developments providing readers with the tools to understand issues relating to defining, building, and using their perception of what is represented in their perceived reality, and ultimately how we assimilate and react to this information.
In Augmented Reality: Where We Will All Live 2nd Edition, JonPeddie has amassed and integrated a corpus of material that is finally in one place. It will serve as a comprehensive guide and provide valuable insights for technologists, marketers, business managers, educators and academics who are interested in the field of augmented reality, its concepts, history, practices, and the science behind this rapidly advancing field of research and development.
作者簡介
Dr. Jon Peddie is a recognized pioneer in the graphics industry, president of Jon Peddie Research, and named one of the world's most influential analysts. Jon is an ACM Distinguished Speaker and is an IEEE Distinguished Visitor and named an IEEE Computer Society Distinguished Contributor and Charter member. He lectures at numerous conferences and universities on topics about graphics technology and the emerging trends in digital media technology. Former president of Siggraph Pioneers, he serves on the advisory boards of several conferences, organizations, and companies, and contributes articles to numerous publications.
In 2015, he was given the Lifetime Achievement Award from the CAD Society. Jon has published hundreds of papers, co-authored a half-dozen technical books, and written 10 technical books (including "Augmented Reality: Where We All Will Live," "Ray Tracing: A Tool for All," and his latest, the three-book series "The History of the GPU", and this 2nd edition of Augmented Reality: Where We All Will Live,") as well as two fictional titles.
作者簡介(中文翻譯)
Dr. Jon Peddie 是圖形產業的公認先驅,Jon Peddie Research 的總裁,並被評選為全球最具影響力的分析師之一。Jon 是 ACM 傑出演講者,並且是 IEEE 傑出訪客,還被認定為 IEEE 計算機學會的傑出貢獻者及創始會員。他在多個會議和大學講授有關圖形技術及數位媒體技術新興趨勢的主題。作為 Siggraph Pioneers 的前總裁,他在多個會議、組織和公司的諮詢委員會中任職,並為多家出版物撰寫文章。
在 2015 年,他獲得了 CAD Society 的終身成就獎。Jon 已發表數百篇論文,合著了六本技術書籍,並撰寫了十本技術書籍(包括《擴增實境:我們都將生活的地方》、《光線追蹤:人人皆可使用的工具》,以及他最新的三部曲《GPU 的歷史》,還有這本《擴增實境:我們都將生活的地方》的第二版),以及兩本虛構作品。