Tableau for Salesforce: Visualise Data and Generate Insights with the Leading Platforms for Data Analytics

Spadafora, Damiana, Malmqvist, Lars

  • 出版商: BPB Publications
  • 出版日期: 2024-05-04
  • 售價: $1,590
  • 貴賓價: 9.5$1,511
  • 語言: 英文
  • 頁數: 266
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 9355519249
  • ISBN-13: 9789355519245
  • 相關分類: Data-visualizationData Science
  • 海外代購書籍(需單獨結帳)

商品描述

Connect, analyze, decide: Seamless integration of Tableau and Salesforce


DESCRIPTION

Tableau is a powerful data visualization tool, and Salesforce CRM is the most successful customer relationship management software. Companies often use these two tools to analyze data and create visualizations.

The book starts with an introduction to both Tableau and Salesforce CRM. It then goes on to show how you can connect Tableau with Salesforce CRM and link the two tools. Then, it walks through some of the key features of this connection that allow for seamless data analysis and visualization. It then moves on to advanced use cases, combining Salesforce and Tableau for advanced analytics and decision-making.


After reading this book, the reader will have the knowledge to start using both tools to analyze real-world CRM data and create CRM analytical dashboards that generate value for their companies.


WHAT YOU WILL LEARN

● Successfully connect Tableau with Salesforce CRM, and overcome common challenges faced during integration.

● Effectively use Tableau and Salesforce together to analyze data and create dynamic visualizations that are actionable and insightful.

● Combine the power of Salesforce and Tableau to create more complex analyses, aiding in strategic decision-making.

● Design and implement CRM-specific dashboards using Tableau, catering to the unique needs of CRM data analytics.

● Translate analytical findings into tangible business strategies and actions, thereby driving value and growth for your company.


WHO THIS BOOK IS FOR

This book is targeted at people who are interested in Tableau and Salesforce. This includes Tableau Desktop users in organizations with Salesforce CRM and Salesforce consultants or administrators.





商品描述(中文翻譯)

連接、分析、決策:Tableau和Salesforce的無縫整合


描述

Tableau是一個強大的數據可視化工具,而Salesforce CRM則是最成功的客戶關係管理軟件。公司通常使用這兩個工具來分析數據並創建可視化。

本書首先介紹了Tableau和Salesforce CRM,然後展示了如何將Tableau與Salesforce CRM連接並鏈接這兩個工具。然後,它介紹了這種連接的一些關鍵功能,使數據分析和可視化無縫進行。接下來,它介紹了高級用例,結合Salesforce和Tableau進行高級分析和決策。


閱讀本書後,讀者將具備使用這兩個工具分析實際CRM數據並創建CRM分析儀表板的知識,為公司創造價值。


你將學到什麼

• 成功將Tableau與Salesforce CRM連接,並克服集成過程中常見的挑戰。

• 有效地使用Tableau和Salesforce一起分析數據並創建具有行動性和洞察力的動態可視化。

• 結合Salesforce和Tableau的優勢,創建更複雜的分析,幫助戰略決策。

• 使用Tableau設計和實施CRM專用儀表板,滿足CRM數據分析的獨特需求。

• 將分析結果轉化為切實的業務策略和行動,從而為您的公司帶來價值和增長。


本書適合對象

本書針對對Tableau和Salesforce感興趣的人群。這包括在擁有Salesforce CRM的組織中使用Tableau Desktop的用戶,以及Salesforce顧問或管理員。