How to Make Money Online with eBay, Yahoo!, and Google

Description 

Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits

This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.

 

 

Back Cover

Three Surefire Ways to Boost Your Online Business

Leverage the Web’s top three retail and marketing powerhouses--eBay, Yahoo!, and Google--and watch your online sales and profits skyrocket. Featuring in-depth details on all aspects of building your business online, How to Make Money Online with eBay, Yahoo!, and Google helps you reach millions of targeted buyers, effectively sell products through eBay auctions and Yahoo! stores, promote your business through Google, get the most out of Pay-Per-Click ads, and much more.

If you already own a brick-and-mortar business, you’ll learn how to integrate your online and offline operations and tap into a wealth of sales opportunities, including merchant sites, discount channels, affiliate programs, and web stores. Whether you’re an entrepreneur, an experienced eBay seller, or an established business owner, you will discover that multiple online sales channels provide maximum opportunities for profit!

• Identify the right products to sell online
• Boost your credibility by ensuring good feedback postings
• Automate your listings, billing, and shipping
• Increase traffic with Google AdWords and other Pay-Per-Click programs
• Monitor, modify, and manage auctions
• Set up order forms and configure anti-fraud tools
• Direct customers from your auctions to your stores to create repeat business
• Manage inventory and minimize risk
• Maximize the benefits of affiliate marketing and email campaigns

《如何在 eBay、Yahoo! 和 Google 上賺錢線上》是一本全彩色的書籍，提供了一套有效的策略，幫助您在線上市場上觸及數百萬客戶，並提升流量、銷售和利潤。本書將教您如何利用三個頂尖服務：eBay、Yahoo! 和 Google，最大化您的線上利潤。您將學習到以下內容：擴展現有的 eBay 業務，觸及數百萬有針對性的買家；開設 Yahoo! 商店，建立一個繁榮的直接面向客戶的業務；利用 Google 改善搜索引擎排名和有針對性的廣告購買，將更多客戶引導到您的線上零售業務。本書還解釋了如何使用交叉銷售和整合策略來促銷銷售，並在多個銷售渠道上管理庫存。

在《如何在 eBay、Yahoo! 和 Google 上賺錢線上》的背面封面中，介紹了三種確保提升您線上業務的方法。利用網絡上三個頂尖的零售和營銷巨頭 - eBay、Yahoo! 和 Google，您的線上銷售和利潤將飛速增長。本書詳細介紹了在線上建立業務的各個方面，幫助您觸及數百萬有針對性的買家，有效地通過 eBay 拍賣和 Yahoo! 商店銷售產品，通過 Google 推廣您的業務，充分利用每次點擊廣告等。如果您已經擁有實體店面業務，您將學習如何整合線上和線下運營，並開拓豐富的銷售機會，包括商家網站、折扣渠道、聯盟計劃和網店。無論您是創業家、經驗豐富的 eBay 賣家還是已經建立起業務的老板，您將發現多個線上銷售渠道為您帶來最大的利潤機會！

本書還提供了以下內容：
- 確定在線上銷售的合適產品
- 通過確保良好的反饋評論來提升您的信譽
- 自動化您的上架、結算和運送流程
- 通過 Google AdWords 和其他點擊付費計劃增加流量
- 監控、修改和管理拍賣活動
- 設置訂單表單並配置反欺詐工具
- 將客戶從拍賣活動引導到您的商店，創造重複購買
- 管理庫存並降低風險
- 最大化聯盟營銷和電子郵件推廣的好處

《如何在 eBay、Yahoo! 和 Google 上賺錢線上》將幫助您充分利用多個線上銷售渠道，為您帶來最大的利潤機會！