Technology Lost: Hype and Reality in the Digital Age
暫譯: 失落的科技：數位時代的炒作與現實

Ron Schneiderman

Technology Lost: Hype and Reality in the Digital Age

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商品描述

This book is about how many technologies emerge, are almost immediately promoted or "hyped" in hopes of winning investors and/or the hearts and minds of consumers who one day might want to invest in this technology (or product) themselves. It addresses consumer speculation about technology and provides a framework for smarter, more profitable investments.

Table of Contents

Introduction: Riding the Hype Cycle.
1. You Can't Always Blame the Technology.

Technical Standards. Bureaucracy. Convergence. Interoperability. Regulatory Issues. Legislation. Mergers and Alliances. Investments. The VC Market. Litigation.


2. Good Examples, Bad News.

The E-Books Story: Not Exactly a Page-Turner. The WAP Flap. Biting into Bluetooth. Calling Big LEO. HDTV-Not a Pretty Picture. Information Appliances (Or Home on the Digital Range). Home Networks and Home Automation. DSL Takes Its Hits. Voice Recognition—So Much Talk. A Cry for Help.


3. When Technology “Push” Comes to Shove.

Mobile Commerce Becomes a Tough Sell. Telematics Downshifts. GPS-The Sky's The Limit. The Data Game. Ready for My Closeup. Trade Shows: Walking the Walk. Have I Got an Article for You.


4. Good Examples, Good News.

Over-the-Air Cellular Phone Repair. Get Smart (Cards). How Smart Is Artificial Intelligence? Playing (Wireless) Games.


5. Growing the Internet (Wirelessly).

Who Needs It? An Optical Illusion. More (or Less) Online Shopping. The Dot-Com Bomb. The Digital Divide.


6. Future Hype.

Obeying the Law. A Real Learning Experience. Battery-Powered People. 3G and Thee. In This Corner. Improved Internet Access. And Fourth Generation (4G) Wireless? Technology Fatigue. Less Timely Timelines….


Technology Timelines.
Bibliography.
Index.
About the Author.

商品描述(中文翻譯)

這本書探討了許多技術如何出現，幾乎立即被推廣或「炒作」，希望能贏得投資者和/或消費者的心，這些消費者有一天可能會想要自己投資於這項技術（或產品）。它針對消費者對技術的投機進行了分析，並提供了一個更智慧、更有利可圖的投資框架。

目錄
引言：騎乘炒作週期。
1. 你不能總是責怪技術。
技術標準。官僚主義。融合。互操作性。監管問題。立法。合併與聯盟。投資。風險投資市場。訴訟。

2. 好例子，壞消息。
電子書的故事：不完全是一本好書。WAP風波。咬進藍牙。呼叫大LEO。高清電視—不太美好的畫面。資訊設備（或數位範圍內的家）。家庭網路與家庭自動化。DSL遭遇挑戰。語音識別—談了很多。求助的呼喊。

3. 當技術「推」到「擠」的時候。
行動商務變得難以銷售。車聯網降速。GPS—天空是極限。數據遊戲。準備好我的特寫。貿易展：實踐所言。我要給你一篇文章。

4. 好例子，好消息。
無線電信手機維修。智慧卡。人工智慧有多聰明？玩（無線）遊戲。

5. 無線擴展網際網路。
誰需要它？一種視覺錯覺。更多（或更少）線上購物。網路泡沫。數位鴻溝。

6. 未來的炒作。
遵守法律。真正的學習經驗。電池驅動的人。3G與你。在這個角落。改善的網際網路接入。第四代（4G）無線？技術疲勞。時間表不再及時…。

技術時間表。
參考書目。
索引。
關於作者。

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