Design Better and Build Your Brand in Canva: A beginner's guide to producing professional branding, marketing, and social content for businesses
暫譯: 在Canva中設計更佳並建立品牌:企業專業品牌、行銷及社交內容製作的初學者指南

Goodsell, Laura

  • 出版商: Packt Publishing
  • 出版日期: 2023-01-13
  • 售價: $1,360
  • 貴賓價: 9.5$1,292
  • 語言: 英文
  • 頁數: 298
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1800569335
  • ISBN-13: 9781800569331
  • 相關分類: 行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no time

Key Features

- Organize your business designs using folders and learn to schedule social media content in Canva's own content planner
- Learn to create presentations, as well as video and animated social media posts
- Discover the features of Canva to help you save time, including the brand kit, quick create and templates

Book Description

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva.

You'll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you'll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more.

By the end of this book, you'll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.

What you will learn

- Understand the fundamental capabilities and features of Canva
- Create a brand kit and understand what makes a good brand
- Develop effective graphics to aid in increasing visibility on social media platforms
- Follow step-by-step tutorials to create stunning designs
- Create a branded logo and learn about trademark and copyright guidelines
- Discover a world of color combinations, contrasts, and meanings for your brand
- Explore the fundamental design principles
- Use videos, animation, and sounds in social graphics for your designs

Who this book is for

This book is for aspiring designers, social media managers, VAs, service-based businesses and solopreneurs with basic experience in Canva, who are looking to advance in a new skill, while creating their brand and perfecting their social and marketing materials on a budget. A basic understanding of Canva, including setting up a free Canva account, creating a basic design using a template, adding images and text boxes and changing the color of fonts will be helpful but not essential.

商品描述(中文翻譯)

發現您需要的一切,以便開始使用 Canva,創建品牌,並輕鬆設計專業外觀的圖形,讓您迅速從零變成專業人士。

主要特點

- 使用資料夾組織您的商業設計,並學習如何在 Canva 的內容規劃工具中安排社交媒體內容
- 學習如何創建簡報,以及視頻和動畫社交媒體帖子
- 發現 Canva 的功能,幫助您節省時間,包括品牌工具包、快速創建和模板

書籍描述

如果您對在 Canva 中創建設計所需的時間感到不斷沮喪,那麼您來對地方了。本書將幫助您快速上手,在 Canva 中創建專業的品牌圖形。

您將學習如何設置 Canva 帳戶,包括免費和專業版,並創建品牌工具包,同時理解品牌的重要性。接下來,您將發現所有的功能和工具,以及如何將一切組合在一起,建立您喜愛的品牌和適合您業務的圖形。隨著進展,各章將向您展示如何組織您的帳戶、創建簡報、在您的行銷材料中使用視頻和動畫等。

在本書結束時,您將對 Canva 是什麼以及它的功能有一個堅實的理解,並能夠自信且輕鬆地從零開始創建品牌設計。

您將學到的內容

- 理解 Canva 的基本功能和特性
- 創建品牌工具包並理解什麼構成一個好的品牌
- 開發有效的圖形以幫助提高社交媒體平台的可見性
- 按步驟教程創建驚人的設計
- 創建品牌標誌並了解商標和版權指導方針
- 發現適合您品牌的顏色組合、對比和意義的世界
- 探索基本的設計原則
- 在您的設計中使用視頻、動畫和聲音的社交圖形

本書適合誰

本書適合有基本 Canva 經驗的有志設計師、社交媒體經理、虛擬助理、基於服務的企業和獨立創業者,他們希望在創建品牌和完善社交及行銷材料的同時,提升新技能並控制預算。對 Canva 的基本理解,包括設置免費 Canva 帳戶、使用模板創建基本設計、添加圖片和文本框以及更改字體顏色將是有幫助的,但不是必需的。

目錄大綱

1. Setting Up Canva on Desktop and Mobile
2. Discovering and Editing Templates
3. Tools and Features for Using Elements and Images
4. Designing Eye-Catching Graphics through Useful Features
5. Exploring the Awesome Creative Tools for Branding
6. Expert Hacks to Create Your Own Professional-Looking Designs
7. Five Graphic Design Principles You Need to Know
8. Creating Your Perfect logo
9. Making Social Media Graphics with Canva
10. Leveraging Video and Animation within Your Business Marketing
11. Downloading and Sharing Your Designs
12. Tips and Tricks for Printing

目錄大綱(中文翻譯)

1. Setting Up Canva on Desktop and Mobile

2. Discovering and Editing Templates

3. Tools and Features for Using Elements and Images

4. Designing Eye-Catching Graphics through Useful Features

5. Exploring the Awesome Creative Tools for Branding

6. Expert Hacks to Create Your Own Professional-Looking Designs

7. Five Graphic Design Principles You Need to Know

8. Creating Your Perfect logo

9. Making Social Media Graphics with Canva

10. Leveraging Video and Animation within Your Business Marketing

11. Downloading and Sharing Your Designs

12. Tips and Tricks for Printing