Happiness in the Marketplace: A Study of Consumption, Consumers and Wellbeing
暫譯: 市場中的幸福：消費、消費者與福祉的研究

Lee, Dong-Jin, Sirgy, M. Joseph

Happiness in the Marketplace: A Study of Consumption, Consumers and Wellbeing
  • 出版商: Springer
  • 出版日期: 2025-10-20
  • 售價: $6,440
  • 貴賓價: 9.5 折 $6,118
  • 語言: 英文
  • 頁數: 315
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032044421
  • ISBN-13: 9783032044426
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This book provides a systematic review and analysis of the literature on product-related, situational, organizational, and cultural factors influencing people's happiness in the marketplace. The authors, senior experts in the field, make specific recommendations to design and implement consumer wellbeing strategies. These recommendations are for marketing executives to maximize their effectiveness and help consumers achieve optimal levels of happiness (overall happiness, consumer happiness, and consumption happiness), which in turn could enhance organizational return on investment through customer loyalty, repeat patronage, sales, and profit. The book reviews and integrates learnings from the research on happiness in several fields of study, namely, quality-of-life studies, marketing, consumer studies, social psychology, and behavioral economics, and is of interest to marketing executives and academics from various fields working on consumers and consumer wellbeing.

商品描述(中文翻譯)

本書系統性地回顧和分析了影響人們在市場上幸福感的產品相關、情境、組織和文化因素的文獻。作者是該領域的資深專家，提出了具體建議，以設計和實施消費者福祉策略。這些建議旨在幫助行銷主管最大化其效能，並協助消費者達到最佳的幸福水平（整體幸福、消費者幸福和消費幸福），進而透過顧客忠誠度、重複消費、銷售和利潤來提升組織的投資回報率。本書回顧並整合了多個研究領域中有關幸福的研究成果，包括生活品質研究、行銷、消費者研究、社會心理學和行為經濟學，對於從事消費者及消費者福祉研究的行銷主管和各領域的學者均具有參考價值。

作者簡介

Dong-Jin Lee is Professor Emeritus at the School of Business, Yonsei University, Seoul, Korea. He received his Ph.D. in marketing from Virginia Tech and has published extensively in quality-of-life studies. Before joining Yonsei University (2003-present), he was on the marketing faculty of the University of Western Australia (1996-1999) and the State University of New York at Binghamton (2000-2002). He served as Vice President for Academic Affairs, Vice President for Publication, and Program Area Chair for the International Society for Quality-of-Life Studies (ISQOLS) in 1997-1999, 2007-2009, and 1997-1998, respectively; he was Director of Academic Affairs for Academy of Marketing Science in 2002-2004; he was Section Editor of Applied Research in Quality of Life (ARQOL) from 2009 to 2011; he was Associated Dean at Yonsei university from 2007-2010 and Dean of Sangnam Management Institute at Yonsei University from 2017 to 2019. He won The W. Bradford Wiley Memorial Research Award in 2001 and the best paper award from ARQOL in 2021 and in 2025. He is currently a member of the Board of Directors of the Management Institute for Quality-of-Life Studies (MIQOLS).

M. Joseph Sirgy is a management psychologist (Ph.D., U/Massachusetts), the Virginia Tech Real Estate Professor Emeritus of Marketing at Virginia Polytechnic Institute and State University (USA), and Extraordinary Professor at the Work-Well Research Unit at North-West University - Potchefstroom Campus (South Africa). He has published extensively in marketing, management, business ethics, and quality of life (QOL). He co-founded the International Society for Quality-of-Life Studies (ISQOLS) in 1995, served as its Executive Director/Treasurer from 1995 to 2011, and as development Co-Director (2011-present). In 1998, he received the Distinguished Fellow Award from ISQOLS. In 2003, ISQOLS honored him as the Distinguished QOL Researcher for research excellence and a record of lifetime achievement in QOL research. He also served as President of the Academy of Marketing Science (2002-04) from which he received the Distinguished Fellow Award in the early 1990's and the Harold Berkman Service Award in 2007 (lifetime achievement award for serving the marketing professoriate). In the early 2000s, he helped co-found the Macromarketing Society and the Community Indicators Consortium and served as a board member of these two professional associations. He co-founded the journal, Applied Research in Quality of Life, the official journal of the International Society for Quality-of-Life Studies, in 2005; and he has served as co-founding editor (1995-present). He also served editor of the QOL section in the Journal of Macromarketing (1995-2016). He has won numerous awards for his published papers, excellence in teaching and widespread contributions to research in quality of life, welbeing, and marketing research. He was the editor of ISQOLS/Springer book series on International Handbooks in QOL (2008-15), Community QOL Indicators: Best Cases (2004-15), Applied Research in QOL: Best Practices (2008-12). He is currently serving as co-editor-in-chief of the Journal of Macromarketing (2020-present) and as editor of the Springer book series Human Well-Being and Policy Making (2015-present).

作者簡介(中文翻譯)

董進李（Dong-Jin Lee）是韓國首爾延世大學商學院的名譽教授。他在維吉尼亞理工大學獲得行銷學博士學位，並在生活品質研究方面發表了大量的著作。在加入延世大學之前（2003年至今），他曾任西澳大利亞大學的行銷系教授（1996-1999）及紐約州立大學賓漢頓分校的行銷系教授（2000-2002）。他於1997年至1999年、2007年至2009年及1997年至1998年擔任國際生活品質研究學會（ISQOLS）的學術事務副校長、出版副校長及計畫區域主席；他於2002年至2004年擔任行銷科學學會的學術事務主任；他於2009年至2011年擔任《生活品質應用研究》（ARQOL）的專欄編輯；他於2007年至2010年擔任延世大學的副院長，並於2017年至2019年擔任延世大學商管學院院長。他於2001年獲得W. Bradford Wiley紀念研究獎，並於2021年及2025年獲得ARQOL最佳論文獎。他目前是生活品質研究管理學院（MIQOLS）董事會成員。

M. Joseph Sirgy是一位管理心理學家（博士，麻省大學），是美國維吉尼亞理工學院行銷學名譽教授，並擔任南非西北大學波切夫斯特魯姆校區的工作健康研究單位特聘教授。他在行銷、管理、商業倫理及生活品質（QOL）方面發表了大量的著作。他於1995年共同創立了國際生活品質研究學會（ISQOLS），並於1995年至2011年擔任其執行董事/財務主管，2011年至今擔任發展共同主任。1998年，他獲得ISQOLS的傑出研究員獎。2003年，ISQOLS因其在生活品質研究方面的卓越成就及終身成就紀錄，授予他傑出生活品質研究者的榮譽。他還曾於2002年至2004年擔任行銷科學學會的會長，並於1990年代初期獲得傑出研究員獎及2007年的哈羅德·伯克曼服務獎（對行銷教授界的終身成就獎）。在2000年代初，他協助共同創立了宏觀行銷學會及社區指標聯盟，並擔任這兩個專業協會的董事會成員。他於2005年共同創立了《生活品質應用研究》期刊，該期刊是國際生活品質研究學會的官方期刊；並自1995年至今擔任共同創始編輯。他還曾擔任《宏觀行銷期刊》（Journal of Macromarketing）生活品質部分的編輯（1995-2016）。他因其發表的論文、卓越的教學及對生活品質、福祉及行銷研究的廣泛貢獻而獲得多項獎項。他曾擔任ISQOLS/施普林格（Springer）生活品質國際手冊系列的編輯（2008-2015）、社區生活品質指標：最佳案例（2004-2015）、生活品質應用研究：最佳實踐（2008-2012）。他目前擔任《宏觀行銷期刊》的共同主編（2020年至今）及施普林格人類福祉與政策制定系列的編輯（2015年至今）。

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