Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics, 2/e (Paperback)

William Albert, Thomas Tullis

買這商品的人也買了...

商品描述

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.

  •  
  • Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data.
  • Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system.
  • Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed.
  • Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

商品描述(中文翻譯)

《衡量使用者體驗》是第一本專注於如何量化使用者體驗的書籍。第二版中,作者們新增了關於最新技術如何使收集更廣泛的使用者體驗數據變得更容易和更有效的內容。

隨著越來越多的使用者體驗和網頁專業人員需要以可靠的數據來證明他們的設計決策,《衡量使用者體驗》提供了這些專業人員所需的量化分析培訓。第二版介紹了新的指標,如情感參與度、人物角色、按鍵分析和淨推薦指數。它還探討了來自神經營銷和線上市場研究的新技術如何改進使用者體驗測量,幫助可用性和使用者體驗從業人員向利益相關者提出商業案例。該書還包含了新的研究和更新的案例,包括有關撰寫線上調查問題的提示、六個新的案例研究以及使用最新版本的Excel的示例。


  • 了解在每種情況下應選擇哪些指標,包括行為、生理、情感、美學、手勢、口語和物理等常規指標,以及更專業的指標,如眼動追蹤和點擊流數據。

  • 獲得一個供應商中立的評估,了解如何測量網站、數字產品和幾乎任何其他類型的產品或系統的使用者體驗。

  • 發現深入的全球案例研究,展示組織如何成功使用指標和所揭示的信息。

  • 附帶網站www.measuringux.com提供文章、工具、試算表、演示文稿和其他資源,幫助您有效地衡量使用者體驗。