Business Intelligence Strategy and Big Data Analytics: A General Management Perspective

Business Intelligence Strategy in the Big Data Analytics: A General Management Perspective explains how to deliver competitive advantages and substantial economic benefits by overcoming commonly-encountered barriers to success. It includes lessons learned from leading companies that provide practical ideas for how to use the many different forms of BI to meet key business objectives. Further, it clarifies how BI initiatives are really business initiatives that require business units to change how they use information and analysis to drive and improve business results, particularly profits.

Business intelligence (BI) and business analytics are like a Swiss army knife―they can be used in many different ways to achieve many different business purposes. In working with leading companies in a wide range of industries to help them formulate and execute BI strategies and program plans, the author has seen firsthand that these successful companies struggle in two key areas: BI Strategy, which is understanding how they can leverage BI in core business functions such as marketing, sales, customer service, operations, distribution, supplier management, cost improvement, and financial management; and BI Program Execution, which is effectively aligning and executing the diverse workstreams that are critical for achieving a return on investment (ROI), including change management, business process and BI integration, and BI and data warehousing development.

• Provides ideas for improving the business performance of one’s company or business functions
• Emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies
• Includes exercises and case studies with road-tested advice about formulating BI strategies and program plans

《大數據分析中的商業智能策略：一個總體管理的觀點》解釋了如何克服常見的成功障礙，以實現競爭優勢和顯著的經濟效益。書中包含了來自領先公司的實用想法，介紹了如何使用各種不同形式的商業智能來實現關鍵業務目標。此外，書中還澄清了商業智能計劃實際上是需要業務部門改變他們使用信息和分析來推動和改善業務結果，特別是利潤的商業計劃。

商業智能（BI）和商業分析就像一把瑞士軍刀，可以用於實現許多不同的商業目的。在與各行各業的領先公司合作，幫助他們制定和執行商業智能策略和計劃時，作者第一手見證了這些成功公司在兩個關鍵領域上的困難：商業智能策略，即了解如何在核心業務功能（如市場營銷、銷售、客戶服務、運營、分銷、供應商管理、成本改進和財務管理）中利用商業智能；以及商業智能計劃執行，即有效地對齊和執行關鍵的工作流程，以實現投資回報（ROI），包括變革管理、業務流程和商業智能整合，以及商業智能和數據倉儲開發。

本書提供了改善公司或業務功能業績的想法，強調了經過驗證的實用、逐步方法，讀者可以輕鬆應用於他們的公司。書中還包含了練習和案例研究，提供了關於制定商業智能策略和計劃的經過實踐驗證的建議。