Successful Business Intelligence: Unlock the Value of BI & Big Data, 2/e (Hardcover)

Revised to cover new advances in business intelligence—big data, cloud, mobile, and more—this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI.

“Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The ‘technobabble’ chapter was brilliant!” ―Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson

“If you want to be an analytical competitor, you’ve got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It’s required reading for quantitatively oriented strategists and the technologists who support them.” ―Thomas H. Davenport, President’s Distinguished Professor, Babson College and co-author, Competing on Analytics

“Cindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner.” ―Sully McConnell, Vice President, Business Intelligence and Information Management, Time Warner Cable

“Cindi’s book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindi’s deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in – or considering – BI.” ―Barbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems Research

“With customer stories, surveys, and hot topics such as BI-business partnership and BICC, this is a must-have updated BI book for your library. I most liked Chapter 7 and the ideas of business-IT partnership, which rarely gets discussed in books these days, but a real-life everyday issue we all face. The first edition in 2007 introduced me to concepts such as Agile BI and master data management. With the updates in technology of big data and cloud, and with new case studies, I highly recommend this book.” ―Tamara Powlas, Senior Business Analyst, Fairfax Water

“Given the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate.” ―Dan Vesset, Vice President, Business Analytics Solution Research, IDC

Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to:

• Garner executive support to foster an analytic culture
• Align the BI strategy with business goals
• Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload
• Continuously improve the quality, breadth, and timeliness of data
• Find the relevance of BI for everyone in the company
• Use agile development processes to deliver BI capabilities and improvements at the pace of business change
• Select the right BI tools to meet user and business needs
• Measure success in multiple ways
• Embrace innovation, promote successes and applications, and invest in training
• Monitor your evolution and maturity across various factors for impact

Exclusive industry survey data and real-world case studies from Medtronic, Macy’s, 1-800 CONTACTS, The Dow Chemical Company, Netflix, Constant Contact, and other companies show successful BI initiatives in action.

From Moneyball to Nate Silver, BI and big data have permeated our cultural, political, and economic landscape. This timely, up-to-date guide reveals how to plan and deploy an agile, state-of-the-art BI solution that links insight to action and delivers a sustained competitive advantage.

這本全面更新的暢銷書籍已經修訂，以涵蓋商業智能的最新進展，包括大數據、雲端、行動等等，揭示了利用商業智能獲得最高投資回報率的最新技術。

「Cindi以她對細節的關注，創造了一本當代前瞻性的指南，組織可以用來評估現有的或創建演進的商業智能/分析計劃的基礎。這本書觸及了戰略、價值、人員、流程和技術等等，所有這些都必須考慮到計劃的成功。在其他主題中，關於數據、數據倉儲和投資回報率的評論是準確的。『技術術語』一章非常出色！」- Bill Frank，商業智能和數據倉儲計劃經理，強生公司

「如果你想成為一個分析競爭者，你必須超越商業智能技術。Cindi Howson在一個整齊的包裝中提供了有關技術、組織、戰略甚至文化的必要建議。這是量化導向的策略家和支持他們的技術人員的必讀之作。」- Thomas H. Davenport，總統傑出教授，巴布森學院和《競爭分析》合著者

「Cindi創造了一個卓越的、權威的端到端商業智能生態系統描述。對於那些只是想更好地了解商業智能領域的人來說，這是一本很好的閱讀，同樣適用於經驗豐富的商業智能從業者。」- Sully McConnell，副總裁，商業智能和信息管理，時代華納有線電視

「Cindi的書簡明而完整地介紹了成功交付商業智能所需的要素。IT和業務領導者將從Cindi的深厚商業智能經驗中受益，她通過有用的現實定義、框架、示例和故事分享。對於從事商業智能或考慮商業智能的公司來說，這是必讀之作。」- Barbara Wixom，博士，麻省理工學院斯隆信息系統研究中心首席研究科學家

「這本書擴展了商業智能的最新進展，如大數據、雲端、行動、視覺數據發現和內存計算等等，這是商業智能大師Cindi Howson提供的尖端技術，以實現最大價值。《成功的商業智能：揭開商業智能和大數據的價值，第二版》描述了有效商業智能策略的最佳實踐。了解如何：- 獲得高層支持，培養分析文化- 將商業智能策略與業務目標對齊- 發展分析生態系統，利用數據倉儲、分析設備和Hadoop來處理適當的商業智能工作負載- 持續提高數據的質量、廣度和及時性- 找到商業智能對公司中每個人的相關性- 使用敏捷開發流程以適應業務變化的速度提供商業智能能力和改進- 選擇滿足用戶和業務需求的合適商業智能工具- 以多種方式衡量成功- 擁抱創新，促進成功」