The Art and Science of UX Design: A Step-By-Step Guide to Designing Amazing User Experiences

Today, every product or service needs to delight its users--and that means delivering an outstanding user experience (UX). In this full-color guide, leading user experience designer, Anthony Conta, guides you step by step through crafting these exceptional user experiences. The Art and Science of UX Design introduces a complete human-centered design framework for success, using practical examples based on his pioneering experience in the field.

Learn to apply design thinking to understand your users' wants, needs, goals, and frustrations as you transform empathy into one of your most powerful design tools. Once you've defined the right problems, you'll master proven ideation techniques to quickly create promising solutions. You'll walk through prototyping preliminary designs, testing and refining them based on users' actual reactions, and clearly communicating all you've learned so colleagues can build what you've envisioned. Finally, you'll learn practical ways to continually iterate and improve your offerings so they stay competitive (and delightful) far into the future.

• Go in depth on how to do UX design by walking step by step through the design thinking process
• See how theories and best practices apply to real-world examples of projects and designs
• Complete exercises that take you through an entire UX design project, end to end
• Learn research techniques for how to solve a problem such as conducting surveys, user interviews, and affinity mapping
• Practice top ideation techniques, like brainstorming, sketching, and mind mapping
• See how you can bring your design ideas to life and test them with users
• Discover strategies for creating your own portfolio, using the exercises you complete with this book

"With his deep design expertise and an unwavering commitment to teaching, Anthony can bridge the worlds of UX design and education in ways few people can. I'm confident this book will prove to be an invaluable resource for anyone interested in learning both the craft and the process of UX design."

-- Professor Craig MacDonald, Pratt Institute

"Anthony is exceptionally skilled at dissecting complex problems and translating them into delightful, intuitive design solutions. He brings that same thoughtful approach to demystifying UX Design and helping others understand the core fundamentals in an approachable and engaging way."

-- Mark Sherrill, VP of Product Design

今天，每個產品或服務都需要讓用戶感到愉悅，這意味著提供卓越的使用者體驗（UX）。在這本全彩指南中，領先的使用者體驗設計師Anthony Conta逐步引導您打造出卓越的使用者體驗。《UX設計的藝術與科學》介紹了一個完整的以人為中心的設計框架，以實際例子為基礎，根據他在該領域的開創性經驗。

學習應用設計思維來了解用戶的需求、目標和挫折，將同理心轉化為您最強大的設計工具之一。一旦您確定了正確的問題，您將掌握快速創造有前途的解決方案的成熟構思技巧。您將通過原型設計初步設計，根據用戶的實際反應進行測試和改進，並清晰地傳達您所學到的一切，以便同事們可以建造您所設想的東西。最後，您將學習不斷迭代和改進您的產品，使其在未來保持競爭力（並令人愉悅）。

深入了解如何通過逐步進行設計思維過程來進行UX設計。

了解理論和最佳實踐如何應用於真實世界的項目和設計。

完成一個完整的UX設計項目的練習，從頭到尾。

學習解決問題的研究技巧，例如進行調查、用戶訪談和親和圖。

練習頂尖的構思技巧，如腦力激盪、素描和思維導圖。

了解如何將設計理念具體化並與用戶進行測試。

發現創建自己作品集的策略，使用本書中完成的練習。

“憑藉他深厚的設計專業知識和對教學的堅定承諾，Anthony能夠以很少有人能做到的方式橋接UX設計和教育的世界。我相信這本書對於任何有興趣學習UX設計的人來說都將是一個寶貴的資源。” - Craig MacDonald教授，普拉特學院

“Anthony在解剖複雜問題並將其轉化為令人愉悅、直觀的設計解決方案方面具有非凡的技能。他以同樣周到的方式來揭示UX設計的神秘，以一種易於理解和引人入勝的方式幫助他人理解核心基礎知識。” - Mark Sherrill，產品設計副總裁

Anthony Conta's career in design began when he was four years old, thanks to the carelessness of another student at his school. His mother, Christina, was the school nurse for a K-12 school in New York City. One day, a student forgot their Game Gear in his mother's office. After a month of asking every student who came in if it was theirs and no one claiming it, she gave it to her son and opened his world.

From that day, Anthony knew he wanted to design experiences like the ones he played on that video game system (and many others). But at college, he found that coding those experiences was a lot more difficult than he expected, and he instead focused on understanding behaviors rather than understanding code.

Anthony graduated from Binghamton University with a master's degree in financial economics, a bachelor's in quantitative economics, and a bachelor's in mathematics. His first job was at a law firm, helping uncover illegal anti-competitive behavior by analyzing the economics of market sectors. Two years later, he moved to a consulting firm, where he did similar work.

Bored out of his mind suing people, Anthony pivoted back to what he loved-- games. He started his own game company, producing tabletop games with his then girlfriend (and now wife), Carrie. From concept to completion, they came up with game ideas, prototyped them, crowdfunded them via Kickstarter, and eventually published them with large game publishers such as Mattel.

Eventually, Anthony moved on to digital education and entertainment at Nickelodeon, creating interactive television episodes of Blues Clues, Bubble Guppies, and Team Umizoomi. It was there that he gained prolonged exposure to (and interest in) the concepts of user experience (UX) design.

He attended General Assembly's UX certificate program, a three-month intensive learning bootcamp, where he met fellow aspiring practitioners and grew with them as he deepened his knowledge and love for UX. From there, Anthony worked at several companies--Kaplan, Food Network, Vimeo, and Amazon--where he further developed his skillset. As of this writing, Anthony works for Amazon Music, designing digital experiences for millions of customers.

In his spare time, Anthony still educates those who come after him. He writes on Medium, he teaches at several colleges, and he mentors through various services. You can find him in a lot of places--feel free to reach out and say hi!

安東尼·康塔（Anthony Conta）的設計生涯始於他四歲時，多虧了他學校另一個學生的粗心。他的母親克里斯蒂娜（Christina）是紐約市一所K-12學校的校護士。有一天，一個學生把他的遊戲機遺忘在他母親的辦公室裡。一個月過去了，他母親問過每一個進來的學生，但沒有人聲稱是自己的，於是她把它給了兒子，開啟了他的世界。

從那一天起，安東尼就知道他想要設計像他在那個遊戲機上玩過的那些體驗（還有其他很多遊戲）。但在大學裡，他發現編寫這些體驗比他想像的要困難得多，於是他轉而專注於理解行為，而不是理解代碼。

安東尼畢業於賓漢頓大學（Binghamton University），獲得金融經濟學碩士學位、量化經濟學學士學位和數學學士學位。他的第一份工作是在一家律師事務所，通過分析市場部門的經濟情況來揭露非法的反競爭行為。兩年後，他轉到一家咨詢公司，在那裡他從事類似的工作。

對於那些無聊到無法忍受的訴訟工作，安東尼又回到了他熱愛的遊戲領域。他和當時的女友（現在的妻子）凱莉一起創辦了自己的遊戲公司，製作桌上遊戲。從概念到完成，他們一起想出遊戲點子，製作原型，通過Kickstarter進行眾籌，最終與Mattel等大型遊戲發行商合作出版。

最終，安東尼轉到了尼克倫（Nickelodeon）的數位教育和娛樂部門，創作了《藍色小狗》、《泡泡魚》和《小小超人隊》等互動電視劇集。正是在那裡，他接觸到並對用戶體驗（UX）設計的概念產生了長期的接觸和興趣。

他參加了General Assembly的UX證書課程，一個為期三個月的密集學習營，他在那裡遇到了其他有抱負的從業者，並隨著他們一起深化了對UX的知識和熱愛。從那以後，安東尼在幾家公司工作過，包括Kaplan、Food Network、Vimeo和Amazon，他進一步發展了自己的技能。截至目前，安東尼在Amazon Music工作，為數百萬客戶設計數位體驗。

在閒暇時間，安東尼仍然教育後來者。他在Medium上寫作，他在幾所大學教書，並通過各種服務提供指導。你可以在很多地方找到他，隨時聯絡他打個招呼！