Electronic Media, 2/e : Then, Now, and Later (Paperback)

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later" approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media.

FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry.

. Overview of the history of electronic media, industry terms, and current media trends
. Exploration of electronic media from both a media consumer and provider's perspective
. Consideration of social media and its effects on everday and mass communication
. Unique "See It Then, See It Now, See It Later" chapter structure places electronic media history into historical context
. Companion Web site provides further insights to how communication technologies work
. Now available in major e-reader formats and apps!

《電子媒體》連結了傳統廣播世界與當代數位電子媒體的世界。本書提供了廣播中電子媒體起步的概述，以及隨後在數位媒體領域的進展。本書的結構基於「看過以前的，看現在的，看未來的」的方法，著重於過去的創新如何為科技的變化奠定基礎，為廣播和數位媒體的變革提供機會和需求。

「FYI」和「Zoom-In」方塊提供進一步的資訊，將與電子媒體相關的即時和長期問題聯繫在一起。「職業軌跡」特別介紹了業界專家的經驗，並分享了如何應對這個具有挑戰性的行業的技巧。

本書的內容包括：電子媒體的歷史概述、行業術語和當前媒體趨勢的概述；從媒體消費者和提供者的角度探索電子媒體；考慮社交媒體及其對日常和大眾傳播的影響；獨特的「看過以前的，看現在的，看未來的」章節結構將電子媒體的歷史置於歷史背景中；配套網站提供了更深入的通訊技術運作的見解；現已提供主要電子閱讀器格式和應用程式！

請注意，本書中的專業名詞和英文詞彙無需翻譯。