Do Good Design: How Designers Can Change the World

David B. Berman

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FOREWORD BY ERIK  SPIEKERMANN

How did design help choose a president?
Why are people buying houses they cannot afford?
Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis?
Design matters. Like never before.

Disarming the weapons of mass deception.
Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers can choose what their young profession will be about: inventing deceptions that encourage more consumption—or helping repair the world.

Do Good Design is a call to action:
It alerts designers to the role they play in persuading global audiences to fulfill invented needs. The book outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles. In this provocative and dramatically-illustrated book, David Berman offers a powerful and hopeful message for all designers.

Today, everyone is a designer.
And the future of civilization is our common design project.

Do Good Design is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. The author will make a donation of 10% of his proceeds to a not for-profit organization whose mission is in alignment with the goals of this book.

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前言:埃里克·斯皮克曼撰寫

設計如何幫助選舉總統?
為什麼人們買不起房子?
為什麼美國汽車製造商現在競爭困難?我們真的面臨環境危機嗎?
設計至關重要,前所未有。

解除大規模欺騙的武器。
設計師創造了我們所見、所用和所體驗的許多東西。在這個前所未有的環境、社會和經濟危機時期,設計師可以選擇他們年輕的職業將會成為什麼:發明鼓勵更多消費的欺騙手法,還是幫助修復世界。

做好設計是一個行動的呼籲:
它提醒設計師們在說服全球觀眾滿足虛構需求的過程中所扮演的角色。本書概述了一種更可持續的設計實踐和消費方法。所有專業人士都將受到這本書的啟發,了解一個行業如何通過堅持原則而感到更好。在這本引人思考且圖文並茂的書中,大衛·伯曼為所有設計師帶來了一個強有力且充滿希望的訊息。

今天,每個人都是設計師。
文明的未來是我們共同的設計項目。

做好設計是AIGA設計出版社的一本書,由Peachpit的New Riders印記出版,與AIGA合作。作者將捐贈他收益的10%給一個與本書目標一致的非營利組織。