Presentation Patterns: Techniques for Crafting Better Presentations (Paperback)

Neal Ford, Matthew McCullough, Nathaniel Schutta

  • 出版商: Addison Wesley
  • 出版日期: 2012-08-25
  • 售價: $1,398
  • 貴賓價: 9.5$1,328
  • 語言: 英文
  • 頁數: 288
  • 裝訂: Paperback
  • ISBN: 0321820800
  • ISBN-13: 9780321820808
  • 相關分類: iWorkPowerPoint
  • 立即出貨

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商品描述

Presentation Patterns is the first book on presentations that categorizes and organizes the building blocks (or patterns) that you’ll need to communicate effectively using presentation tools like Keynote and PowerPoint.

 

Patterns are like the lower-level steps found inside recipes; they are the techniques you must master to be considered a master chef or master presenter. You can use the patterns in this book to construct your own recipes for different contexts, such as business meetings, technical demonstrations, scientific expositions, and keynotes, just to name a few.

 

Although there are no such things as antirecipes, this book shows you lots of antipatterns—things you should avoid doing in presentations. Modern presentation tools often encourage ineffective presentation techniques, but this book shows you how to avoid them.

 

Each pattern is introduced with a memorable name, a definition, and a brief explanation of motivation. Readers learn where the pattern applies, the consequences of applying it, and how to apply it. The authors also identify critical antipatterns: clichés, fallacies, and design mistakes that cause presentations to disappoint. These problems are easy to avoid—once you know how.

 

Presentation Patterns will help you

  • Plan what you’ll say, who you’ll say it to, how long you’ll talk, and where you’ll present
  • Perfectly calibrate your presentation to your audience
  • Use the storyteller’s “narrative arc” to full advantage
  • Strengthen your credibility—and avoid mistakes that hurt it
  • Hone your message before you ever touch presentation software
  • Incorporate visuals that support your message instead of hindering it
  • Create highly effective “infodecks” that work when you’re not able to deliver a talk in person
  • Construct slides that really communicate and avoid “Ant Fonts,” “Floodmarks,” “Alienating Artifacts,” and other errors
  • Master 13 powerful techniques for delivering your presentation with power, authority, and clarity 

Whether you use this book as a handy reference or read it from start to finish, it will be a revelation: an entirely new language for systematically planning, creating, and delivering more powerful presentations. You’ll quickly find it indispensable—no matter what you’re presenting, who your audiences are, or what message you’re driving home.

商品描述(中文翻譯)

《演示模式》是第一本將演示分類和組織成構建塊(或模式)的書籍,這些模式可以幫助您有效地使用Keynote和PowerPoint等演示工具進行溝通。

模式就像食譜中的低層次步驟一樣,它們是您必須掌握的技巧,以被視為大廚或優秀演講者。您可以使用本書中的模式來構建不同情境下的自己的演示配方,例如商務會議、技術演示、科學展示和主題演講等等。

雖然沒有所謂的「反食譜」,但本書向您展示了許多「反模式」-在演示中應該避免的事情。現代演示工具常常鼓勵無效的演示技巧,但本書將向您展示如何避免它們。

每個模式都有一個易記的名稱、定義和簡要的動機解釋。讀者將了解模式適用的場景、應用它的後果以及如何應用它。作者還識別了關鍵的反模式:陳詞濫調、謬論和設計錯誤,這些問題很容易避免-一旦您知道如何避免。

《演示模式》將幫助您:
- 計劃您要說什麼、對誰說、講多久以及在哪裡演示
- 完美地調整您的演示以適應觀眾
- 充分利用故事講述者的「敘事弧」
- 增強您的可信度,避免損害它的錯誤
- 在接觸演示軟件之前完善您的信息
- 使用支持您信息的視覺元素,而不是阻礙它
- 創建高效的「信息卡片」,即使無法親自發表演講也能發揮作用
- 創建真正傳達信息並避免「反字體」、「水印」、「疏遠藝術品」和其他錯誤的投影片
- 掌握13種強大的演示技巧,以展示您的演示具有力量、權威和清晰度

無論您將本書用作方便的參考還是從頭到尾閱讀,它都將是一個啟示:一種全新的語言,用於系統地規劃、創建和傳遞更有力的演示。無論您要演示什麼、您的觀眾是誰,或者您要傳達什麼信息,它都將迅速成為您不可或缺的工具。