Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)

Joel Comm

  • 出版商: Wiley
  • 出版日期: 2009-02-17
  • 定價: $880
  • 售價: 1.1$99
  • 語言: 英文
  • 頁數: 248
  • 裝訂: Hardcover
  • ISBN: 0470458429
  • ISBN-13: 9780470458426
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨(限量) (庫存=4)

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商品描述

Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

商品描述(中文翻譯)

獲取商業領袖使用Twitter獲得競爭優勢的指南。

自2006年以來,像蘋果、JetBlue、Whole Foods和GM這樣的有前瞻性的公司已經發現了利用社交媒體現象Twitter直接接觸消費者、建立品牌和增加銷售的即時好處。Twitter處於社交媒體運動的前沿,允許會員通過短文本消息(稱為“推文”)實時互相聯繫,這些消息可以通過Twitter網站、電子郵件、即時通訊或手機接收。許多公司已經開始在組織內建立專門回應消費者關於品牌的推文的團隊。而這只是個開始。

在《Twitter Power》中,互聯網營銷和網絡創新專家喬爾·康姆向企業和營銷人員展示了如何將Twitter整合到現有的營銷策略中,以在Twitter會員中建立忠實的追隨者,擴大對產品或服務的認識,甚至應對因憤怒或失望的消費者而引起的負面宣傳。該書還提供了一些在Twitter運動前沿的公司的案例研究,以幫助您制定自己的社交網絡策略。《Twitter Power》是對社交網絡社區的廣泛測試和參與的結果,對於任何希望跟上社交媒體運動的企業來說都是必不可少的。《Twitter Power》還有一篇由托尼·羅賓斯(Tony Robbins)撰寫的前言。