Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can't directly observe users and now understanding your own epistemological bias will help you become a more persuasive UX researcher.

Key Features

• Provides a dive-in-anywhere book that offers practical advice and topical examples.
• Includes thought triggers, exercises and scenarios to test your knowledge of UX research.
• Features workshop ideas to build a development team's UX maturity.
• Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

《像UX研究員一樣思考》將挑戰您對於使用者體驗（UX）研究的先入為主觀念，並鼓勵您超越表面的思考。您將學習如何規劃和進行UX研究、分析數據、說服團隊根據結果採取行動，並在UX領域建立職業生涯。本書將幫助您更具策略性地看待產品設計，以便專注於優化使用者體驗。UX研究員、設計師、專案經理、Scrum Master、業務分析師和行銷經理將找到工具、靈感和想法，以激發思維、啟發團隊並提升專業技能。

在這本新修訂的《第二版》中，作者新增了六篇文章，探討了近年來UX研究方法的變化，為什麼遠程方法不應該是您唯一使用的工具，如何應對困難的測試參與者，如何改進問卷調查問題，當無法直接觀察使用者時如何確定使用者目標，以及了解自己的認識論偏見將如何幫助您成為一位更具說服力的UX研究員。

主要特點包括：
- 提供一本隨時隨地可深入閱讀的書籍，提供實用建議和實例。
- 包含思考觸發器、練習和情境，以測試您對UX研究的知識。
- 提供工作坊想法，以提升開發團隊的UX成熟度。
- 通過經驗豐富的研究人員的故事，展示如何將UX研究方法量身定制為您自己的組織所需。

David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on UX, and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.

Philip Hodgson has been a UX researcher for over 25 years. His UX work has influenced design for the US, European and Asian markets for products ranging from banking software to medical devices, store displays to product packaging and police radios to baby diapers. He has a PhD in Experimental Psychology.

David Travis自1989年以來一直從事民族誌田野研究和產品可用性測試。他已經出版了三本關於使用者體驗的書籍，超過30,000名學生參加了他的面對面和線上培訓課程。他擁有實驗心理學博士學位。

Philip Hodgson已經從事使用者體驗研究工作超過25年。他的使用者體驗工作影響了美國、歐洲和亞洲市場的設計，涵蓋了從銀行軟體到醫療設備、商店陳列到產品包裝，以及警察無線電到嬰兒尿布等產品。他擁有實驗心理學博士學位。