Retailing Management, 11/e (Paperback)

Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.

The authors focused on five important factors that delineate outstanding retailers:
1. Use of big data and analytical methods for decision making
2. Social media and mobile channels for communicating with customers and enhancing their shopping experience
3. Issues involved in providing a seamless multichannel experience for customers
4. Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions
5. Impact of globalization on the retail industry.

The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M’s digital strategy and has been incorporated to ensure currency.

This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.

《零售管理學，第11版》強調了零售業在過去幾年中的轉型和演變。作為市場領先的傳統，第11版聚焦於關鍵的戰略問題，強調財務考慮和通過商品和店鋪管理的實施。該書探討了各種零售商的戰略和戰術問題，包括大型和小型、國內和國際、銷售商品和服務的零售商。

作者們專注於五個重要因素，以區分優秀的零售商：
1. 使用大數據和分析方法進行決策
2. 使用社交媒體和移動渠道與客戶溝通，提升購物體驗
3. 提供無縫多渠道體驗的相關問題
4. 在商業決策中重視有意識的營銷和企業社會責任
5. 全球化對零售業的影響

第11版新增了關於「數字零售」的章節內容，介紹了7C框架、影響力營銷以及零售分析中的人工智能。此外，還增加了關於COVID-19疫情對零售策略、顧客購買行為和供應鏈管理的影響的內容，以展示行業的變革者。此外，還新增了一些案例，探討了亞馬遜的無人收銀技術、Wayfair與客戶互動的新技術以及H&M的數字策略，以確保內容的時效性。

這本書是市場上唯一提供整合數位學習平台McGraw Hill - Connect的零售管理教育產品。Connect讓學生通過應用活動、視頻案例、案例分析、營銷分析工具和配對問題等互動體驗來展示對關鍵要素的理解。通過訂閱Levy/Weitz/Grewal的《零售管理學》博客（http://www.theretailingmanagement.com），您可以使課程保持最新，該博客提供了當前的零售管理問題和相關討論問題。

作者：Michael Levy
現職：Babson College University of Denver

作者：Dhruv Grewal
現職：Babson College

作者：Michael Levy
現職：Babson College University of Denver

作者：Dhruv Grewal
現職：Babson College

SECTION I: THE WORLD OF RETAILING
Ch 1 Introduction to the World of Retailing
Ch 2 Types of Retailers
Ch 3 Digital Retailing
Ch 4 Multichannel and Omnichannel Retailing
Ch 5 Consumer Behavior

SECTION II: RETAILING STRATEGY
Ch 6 Retail Market Strategy
Ch 7 Financial Strategy
Ch 8 Retail Locations
Ch 9 Retail Site Location
Ch10 Information Systems and Supply Chain Management
Ch11 Customer Relationship Management

SECTION III: MERCHANDISE MANAGEMENT
Ch12 Managing the Merchandise Planning Process
Ch13 Buying Merchandise
Ch14 Retail Pricing
Ch15 Retail Communication Mix

SECTION IV: HUMAN RESOURCES AND STORE MANAGEMENT
Ch16 Human Resources and Managing the Store
Ch17 Store Layout, Design, and Visual Merchandising
Ch18 Customer Service

第一部分：零售業的世界
第1章：零售業的介紹
第2章：零售商的類型
第3章：數位零售
第4章：多通路和全通路零售
第5章：消費者行為

第二部分：零售策略
第6章：零售市場策略
第7章：財務策略
第8章：零售地點
第9章：零售場所選址
第10章：資訊系統和供應鏈管理
第11章：顧客關係管理

第三部分：商品管理
第12章：商品計劃流程管理
第13章：商品採購
第14章：零售價格
第15章：零售傳播組合

第四部分：人力資源和店鋪管理
第16章：人力資源和店鋪管理
第17章：店鋪佈局、設計和視覺陳列
第18章：顧客服務