Book Yourself Solid for Chiropractors: The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Mark
Port, Michael, Zapata, Christine
- 出版商: Wiley
- 出版日期: 2024-03-12
- 售價: $1,180
- 貴賓價: 9.5 折 $1,121
- 語言: 英文
- 頁數: 320
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1394222572
- ISBN-13: 9781394222575
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商品描述
Book Yourself Solid for Chiropractors is a game changing guide to attracting patients to your practice and turning them into loyal patients, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your practice beyond what you previously thought possible. You'll become inspired to put energy behind your self-promotion practices, and you'll learn exactly what you need to do to make your marketing efforts more effective.
In any service business, it's essential to connect with the patients who are a perfect fit for you. For chiropractors, that means understanding what sets you apart from the competition, pricing your services appropriately, and communicating with prospective patients about how you can help them. This book helps you through all of it, with practical tips and strategic insights that will ensure you're never short on the patients you want.
Co-authored by Michael Port (New York Times and Wall Street Journal bestselling author and mastermind behind the original Book Yourself Solid business techniques) and Christine Zapata (experienced chiropractor and coach), Book Yourself Solid for Chiropractors covers the issues unique to the chiropractic world. By attracting patients who are in alignment with your vision for your practice, you can create a successful business that also helps you achieve your long-term goals.
- Understand your unique value proposition and brand, and learn how to talk about it
- Create a likeable social media presence and a website that brings people in the door
- Learn step-by-step strategies for networking, direct outreach, generating referrals, and more
- Discover how the principles of sales and pricing apply to building your chiropractic practice
Book Yourself Solid for Chiropractors is a handbook for self-promotion that translates into results. This book shows you how to promote more than just your skills by creating an image that your ideal patients will resonate with. Build your reputation and keep business coming in over the long term.
商品描述(中文翻譯)
《Book Yourself Solid for Chiropractors》是一本改變遊戲規則的指南，教你如何吸引患者到你的診所並將他們轉化為忠實的患者，為你的業務打下堅實的基礎。這本超級精準的逐步指南將幫助你將你的診所發展到你以前無法想像的程度。你將被激勵起來，為自我推廣付出更多的精力，並且你將學到如何使你的市場營銷更加有效。
在任何服務業中，與與你完美匹配的患者建立聯繫是至關重要的。對於脊椎按摩師來說，這意味著了解你與競爭對手的區別，適當定價你的服務，並與潛在患者溝通你如何幫助他們。這本書將幫助你應對這一切，提供實用的技巧和戰略洞察，確保你永遠不會缺乏你想要的患者。
《Book Yourself Solid for Chiropractors》由Michael Port（《紐約時報》和《華爾街日報》暢銷作家，也是原始《Book Yourself Solid》業務技巧的幕後策劃者）和Christine Zapata（經驗豐富的脊椎按摩師和教練）共同撰寫，涵蓋了脊椎按摩界獨特的問題。通過吸引與你對診所願景一致的患者，你可以創建一個成功的業務，同時實現你的長期目標。
- 了解你獨特的價值主張和品牌，並學習如何談論它
- 建立一個受歡迎的社交媒體存在和一個能吸引人的網站
- 學習逐步策略，包括建立人脈、直接推廣、產生轉介等
- 了解銷售和定價原則如何應用於建立你的脊椎按摩診所
《Book Yourself Solid for Chiropractors》是一本能夠轉化為實際效果的自我推廣手冊。這本書將教你如何推廣的不僅僅是你的技能，還有一個能引起你理想患者共鳴的形象。建立你的聲譽，長期保持業務的持續增長。
作者簡介
MICHAEL PORT is a bestselling author, speaker, and entrepreneur. He is a co-founder of Heroic Public Speaking HQ, a performance training center that develops and nurtures the next generation of professional speakers, CEOs, founders, authors, business owners, and movement leaders.
CHRISTINE ZAPATA has twenty years' experience in the chiropractic industry. She is an expert in attracting and retaining clients, growing a team, and creating a thriving chiropractic practice.
作者簡介(中文翻譯)
MICHAEL PORT 是一位暢銷作家、演講者和企業家。他是Heroic Public Speaking HQ的共同創辦人，該中心致力於培養和培育下一代專業演講者、CEO、創業家、作家、企業主和運動領袖。
CHRISTINE ZAPATA 在脊椎矯正行業擁有二十年的經驗。她是吸引和保留客戶、發展團隊和打造繁榮的脊椎矯正診所的專家。
