The Art of Sxo: Placing UX Design Methods Into Seo Best Practices
Krüger, Zuzanna
- 出版商: Apress
- 出版日期: 2023-05-16
- 售價: $2,150
- 貴賓價: 9.5 折 $2,043
- 語言: 英文
- 頁數: 245
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1484292111
- ISBN-13: 9781484292112
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相關分類:
搜尋引擎優化 SEO
海外代購書籍(需單獨結帳)
相關主題
商品描述
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It's a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.
The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
What You'll Learn
- Apply SXO best practices and how it differs from tradition SEO
- Optimize websites for both search engine bots and users
- Increase a website's ranking in SERPs
- Improve a website's conversion rates
- Grow revenue from organic traffic
Who This Book Is For
Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO.
商品描述(中文翻譯)
「搜尋體驗優化（Search Experience Optimization，SXO）」是一個快速成長的領域，結合了「搜尋引擎優化（Search Engine Optimization，SEO）」、「轉換率優化（Conversion Rate Optimization，CRO）」和「使用者體驗（User Experience，UX）設計」的學科。這是一種全面的方法，用於創建不僅針對搜索引擎和機器人進行優化，而且也針對用戶進行優化的網站，這是一種高效的將網站訪問者轉化為客戶和訂閱者的方法，有些人將其視為SEO 2.0。
最近的行業報告表明，前端開發人員和網頁設計師需要採用SXO的最佳實踐，不僅確保網站通過SEO提供的元數據和分析進行優化，還要確保網站或應用程序易於使用並以用戶期望的方式運作，因為滿意的用戶能夠帶來更高的保留率和更高的收入，這對於商業應用程序創作者至關重要。
《SXO的藝術》旨在成為這一新興領域的全面指南，解釋了它是什麼，它是如何工作的，以及如何使用它來提高搜索排名，增加轉換率，最終增加公司的收入。本指南將提供許多技巧、技巧和策略，使其成為任何希望充分利用其搜索流量的人的重要資源。
你將學到什麼：
- 應用SXO的最佳實踐以及它與傳統SEO的區別
- 將網站優化給搜索引擎機器人和用戶
- 提高網站在搜索引擎結果頁（SERP）中的排名
- 提高網站的轉換率
- 從有機流量中增加收入
適合閱讀對象：
- 網頁開發人員和使用者體驗設計師
- 技術性SEO專家
- 數位行銷人員和企業主，他們可能對SEO、CRO、UX設計和核心數位行銷概念有基本的了解，但希望通過SXO將其實踐提升到更高水平的人。
作者簡介
Zuzanna Krüger is an experienced SEO professional who has worked with a variety of clients from around the globe, from small businesses to large enterprises.
She found SXO when her focus shifted away from increasing a websites traffic and inflating its numbers, to provide real, tangible value to customers. That meant building a bulletproof SEO pipeline with measurable campaign goals that could be fulfilled by targeting high-intent organic traffic, which led to sustainable growth. Zuzanna soon realized that this is was the future of SEO - a holistic and user-centric approach that encompasses all aspects of website design and optimization.
作者簡介(中文翻譯)
Zuzanna Krüger 是一位經驗豐富的 SEO 專業人員，曾與來自世界各地的各種客戶合作，包括小型企業和大型企業。
當她的焦點從增加網站流量和數字膨脹轉移到為客戶提供真實、有形的價值時，她發現了 SXO。這意味著建立一個堅固的 SEO 流程，並設定可衡量的活動目標，通過針對高意圖的有機流量來實現，從而實現可持續增長。Zuzanna 很快意識到，這就是 SEO 的未來 - 一種全面且以用戶為中心的方法，涵蓋了網站設計和優化的所有方面。
