Lean AI: How Innovative Startups Use Artificial Intelligence to Grow

Patel, Lomit

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商品描述

How can startups successfully scale customer acquisition and revenue growth with a lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn't been an easy task--until now.

With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You'll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers--to usher in the new age of Autonomous Marketing.

  • Learn how AI and automation can support the customer acquisition efforts of a lean startup
  • Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers
  • Explore ways to use AI for marketing purposes
  • Understand the key metrics for determining the growth of your startup
  • Determine the right strategy to foster user acquisition in your company
  • Manage the increased complexity and risk inherent in AI projects

商品描述(中文翻譯)

如何讓初創公司在人手不足的情況下成功擴大客戶獲取和收入增長?Facebook、Google和其他公司提供的開箱即用的獲取解決方案是一個良好的開始,但那些能夠根據自身需求、目標和目標量身定制這些解決方案的公司將成為贏家。但直到現在,這並不是一個容易的任務。

在這本實用的書中,作者Lomit Patel向您展示如何使用人工智能和自動化在這些獲取解決方案之上提供一個操作層,為您的公司帶來驚人的結果。您將學習如何適應、定制和個性化跨渠道的用戶旅程,以幫助您的公司吸引和保留客戶,迎接自主營銷的新時代。

- 學習如何利用人工智能和自動化支持初創公司的客戶獲取工作
- 深入研究客戶獲取3.0,一個獲取和保留客戶的倡議
- 探索如何利用人工智能進行營銷
- 理解確定初創公司增長的關鍵指標
- 確定在您的公司中培養用戶獲取的正確策略
- 管理人工智能項目中的增加的複雜性和風險

作者簡介

Lomit Patel is the Vice President of Growth at IMVU, responsible for user acquisition, retention, and monetization. Prior to IMVU, Lomit managed growth at early stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired by Apple), and Earthlink. Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff. To learn more or to get in touch with Lomit, visit lomitpatel.com.

作者簡介(中文翻譯)

Lomit Patel是IMVU的增長副總裁,負責用戶獲取、保留和盈利。在加入IMVU之前,Lomit曾在早期初創公司擔任增長管理職位,包括Roku(上市)、TrustedID(被Equifax收購)、Texture(被Apple收購)和Earthlink。Lomit是一位公開演講者、作家、顧問,並被Liftoff評為移動英雄。欲了解更多信息或與Lomit聯繫,請訪問lomitpatel.com。