Color Your Message: The Art of Digital Marketing & Social Media

Lisa Caprelli

  • 出版商: CreateSpace Independ
  • 出版日期: 2014-12-04
  • 售價: $760
  • 貴賓價: 9.5$722
  • 語言: 英文
  • 頁數: 194
  • 裝訂: Paperback
  • ISBN: 1502728559
  • ISBN-13: 9781502728555
  • 相關分類: 行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

商品描述

#1 Best Seller | Color Your Message helps you get more customers!  There is an art and style to using today's colorful digital tools you need to know about to be ahead in business.  You can quickly take advantage of the author's experience who has spent over $1 million on advertising for the mere cost of a book! Discover why black and white (traditional marketing) is out and how creatively the author has you "Color Your Message" with best practices for modern day content marketing and advertising.  Every business has a message that starts with a story.  Your brand needs to have a strong web presence because 80% of the country uses Google to get found.  This book is backed up with messages, statistics and data from Google and Pew Research

The author opens with an inspirational story about the importance of adapting to change while giving you a fresh perspective and take you along the powerful journey to improve your business outlook.  Learn efficient ways to use Google, video, websites, Facebook, Twitter, LinkedIn, Instagram, social media, keywords, content marketing, YouTube and so much more!

Learn what works and what does not. Marketing is what will bring you new and returning customers.   Discover the methods Lisa uses to leverage technology with your product or service. This book helps entrepreneurs, leaders, business executives and CEO's get their greatest work into the world utilizing digital marketing tools, social media and technology right at your fingertips!

WHAT YOU WILL LEARN FROM THIS BOOK:

  • Why content marketing combined with social media is extremely powerful!
  • How to brand your business to be purposeful and social.
  • Why remaining status quo can make you blind to new ways of doing things. Is your company taking advantage of innovation?
  • Business Owner Questions that will help you redefine your business.
  • How to position your name and brand in your community and on the web.
  • Tools to get to the top rankings of Google. Learn how communicate with Google in a language it understands.
  • How to look at traditional and new media in a different light. The marketing and advertising you do today requires change.
  • The Internet is Video Centric - is your marketing? Two-thirds of the world's mobile data traffic will be video by 2017.
  • Mobile makes up more than 25 percent of YouTube's global watch time. Learn how you can leverage this technology today!
  • Change the perspective of "I cannot do this all and still run a business."
  • Social media is only one tool or one "color" of many to choose from.
  • How to identify the advertising and marketing platforms that are right for you.
  • How combining a winning strategy can help your business double or triple in growth!
  • This is not another bland HOW-TO book - it is a book that gives a clear understanding of WHAT needs to be done and WHY!
    Color Your Message will add pizzazz to your business, value and brand.

    Caprelli tells readers why content marketing is "the new black," and encourages them to think outside of social media and take advantage of the many "colors" you can choose from. As advance readers of Caprelli's book have commented, looking at digital marketing in this fresh, new way opens up a wide range of possibilities. After reading "Color Your Message," readers are certain to feel energized and excited about a subject that can seem overwhelming.

    It should come as no surprise that taking an artistic approach to the subjects of online marketing and social media comes from Lisa Caprelli. In addition to an extensive career in the marketing sector - having overseen the investment of over a million dollars in advertising and marketing expenditures on behalf of numerous CEO's and business people from varied industries such as automotive, lawyer, medical, retail, etc. - Caprelli is also an acclaimed artist.

    Lisa Caprelli Invites You to Become An Artistic Creator of Your Online Marketing Strategy, and "Color Your Message!"

商品描述(中文翻譯)

#1 暢銷書 | Color Your Message 幫助您獲得更多客戶!在今天使用豐富多彩的數位工具方面,有一種藝術和風格,您需要了解以在商業上取得領先地位。您可以快速利用這位作者花費超過100萬美元的廣告經驗,只需花費一本書的價格!發現為什麼黑白(傳統行銷)已經過時,以及作者如何創造性地讓您的訊息以最佳實踐方式進行「彩色傳遞」,以適應現代內容行銷和廣告。每個企業都有一個以故事開始的訊息。您的品牌需要擁有強大的網絡存在,因為80%的人使用Google進行搜索。這本書以來自GooglePew Research的訊息、統計數據和數據支持。

作者以一個鼓舞人心的故事開場,闡述了適應變化的重要性,同時為您提供新的觀點,帶您踏上改善業務前景的強大旅程。學習如何有效地使用Google、視頻、網站、Facebook、Twitter、LinkedIn、Instagram、社交媒體、關鍵詞、內容行銷、YouTube等等!

了解什麼有效,什麼無效。行銷是帶給您新客戶和回頭客的關鍵。發現Lisa使用技術與您的產品或服務相結合的方法。這本書幫助企業家、領導者、企業高管和CEO們利用數位行銷工具、社交媒體和技術將他們最偉大的工作推向世界!

您將從本書中學到什麼:


  • 為什麼結合社交媒體的內容行銷非常強大!

  • 如何使您的企業品牌具有目的性和社交性。

  • 為什麼保持現狀會使您對新的做事方式視而不見。您的公司是否正在利用創新?

  • 幫助您重新定義您的業務的企業主問題。

  • 如何在社區和網絡上定位您的名字和品牌。

  • 獲得Google排名前列的工具。學習如何用Google理解的語言與其溝通。

  • 以不同的角度看待傳統和新媒體。您今天所做的行銷和廣告需要改變。

  • 互聯網以視頻為中心-您的行銷如何?到2017年,全球三分之二的移動數據流量將是視頻。

  • 移動設備佔YouTube全球觀看時間的25%以上。學習如何利用這項技術!

  • 改變「我無法做到這一切並經營業務」的觀點。

  • 社交媒體只是眾多工具或「顏色」之一可供選擇。

  • 如何確定適合您的廣告和行銷平台。

  • 如何結合勝利策略,幫助您的業務成長翻倍或翻三倍!

  • 這不是另一本枯燥的「如何」書-它是一本清楚理解需要做什麼和為什麼的書!

    Color Your Message將為您的業務、價值和品牌增添活力。

    Caprelli告訴讀者為什麼內容行銷是「新黑色」,並鼓勵他們超越社交媒體,利用您可以選擇的眾多「顏色」。正如Caprelli的書的提前讀者所評論的那樣,以這種新鮮的方式看待數位行銷開啟了廣泛的可能性。閱讀完《Color Your Message》後,讀者肯定會對這個看似令人不知所措的主題感到充滿活力和興奮。

    毫不奇怪,將藝術的方法應用於網絡行銷和社交媒體的主題來自Lisa Caprelli。除了在營銷領域擁有豐富的職業生涯外-代表眾多CEO和來自汽車、律師、醫療等各行各業的商人投資超過100萬美元的廣告和營銷支出。