Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

Description

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work--until now. "Universal Principles of Design is the first comprehensive, cross-disciplinary reference of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Table of Contents

Alphabetical
 
 Introduction
  10 (2)
 80/20 Rule
  12 (2)
 Accessibility
  14 (2)
 Advance Organizer
  16 (2)
 Aesthetic-Usability Effect
  18 (2)
 Affordance
  20 (2)
 Alignment
  22 (2)
 Archetypes
  24 (2)
 Attractiveness Bias
  26 (2)
 Baby-Face Bias
  28 (2)
 Chunking
  30 (2)
 Classical Conditioning
  32 (2)
 Closure
  34 (2)
 Cognitive Dissonance
  36 (2)
 Color
  38 (2)
 Common Fate
  40 (2)
 Comparison
  42 (2)
 Confirmation
  44 (2)
 Consistency
  46 (2)
 Constancy
  48 (2)
 Constraint
  50 (2)
 Control
  52 (2)
 Convergence
  54 (2)
 Cost-Benefit
  56 (2)
 Defensible Space
  58 (2)
 Depth of Processing
  60 (2)
 Development Cycle
  62 (2)
 Entry Point
  64 (2)
 Errors
  66 (2)
 Expectation Effect
  68 (2)
 Exposure Effect
  70 (2)
 Face-ism Ratio
  72 (2)
 Factor of Safety
  74 (2)
 Feedback Loop
  76 (2)
 Fibonacci Sequence
  78 (2)
 Figure-Ground Relationship
  80 (2)
 Fitts' Law
  82 (2)
 Five Hat Racks
  84 (2)
 Flexibility-Usability Tradeoff
  86 (2)
 Forgiveness
  88 (2)
 Form Follows Function
  90 (2)
 Framing
  92 (2)
 Garbage In-Garbage Out
  94 (2)
 Golden Ratio
  96 (2)
 Good Continuation
  98 (2)
 Gutenberg Diagram
  100 (2)
 Hick's Law
  102 (2)
 Hierarchy
  104 (2)
 Hierarchy of Needs
  106 (2)
 Highlighting
  108 (2)
 Iconic Representation
  110 (2)
 Immersion
  112 (2)
 Interference Effects
  114 (2)
 Inverted Pyramid
  116 (2)
 Iteration
  118 (2)
 Law of Pragnanz
  120 (2)
 Layering
  122 (2)
 Legibility
  124 (2)
 Life Cycle
  126 (2)
 Mapping
  128 (2)
 Mental Model
  130 (2)
 Mimicry
  132 (2)
 Mnemonic Device
  134 (2)
 Modularity
  136 (2)
 Most Average Facial Appearance Effect
  138 (2)
 Normal Distribution
  140 (2)
 Ockham's Razor
  142 (2)
 Operant Conditioning
  144 (2)
 Orientation Sensitivity
  146 (2)
 Performance Load
  148 (2)
 Performance Versus Preference
  150 (2)
 Picture Superiority Effect
  152 (2)
 Progressive Disclosure
  154 (2)
 Prospect-Refuge
  156 (2)
 Prototyping
  158 (2)
 Proximity
  160 (2)
 Readability
  162 (2)
 Recognition Over Recall
  164 (2)
 Redundancy
  166 (2)
 Rule of Thirds
  168 (2)
 Satisficing
  170 (2)
 Savanna Preference
  172 (2)
 Scaling Fallacy
  174 (2)
 Self-Similarity
  176 (2)
 Serial Position Effects
  178 (2)
 Shaping
  180 (2)
 Signal-to-Noise Ratio
  182 (2)
 Similarity
  184 (2)
 Storytelling
  186 (2)
 Structural Forms
  188 (2)
 Symmetry
  190 (2)
 Threat Detection
  192 (2)
 Three-Dimensional Projection
  194 (2)
 Top-Down Lighting Bias
  196 (2)
 Uncertainty Principle
  198 (2)
 Uniform Connectedness
  200 (2)
 Visibility
  202 (2)
 von Restorff Effect
  204 (2)
 Waist-to-Hip Ratio
  206 (2)
 Wayfinding
  208 (2)
 Weakest Link
  210 (2)
Index  212 (2)
Credits  214 (1)
Acknowledgments  215 (1)
About the Authors  216