International Business, 8/e (Paperback)
暫譯: 國際商務，第8版 (平裝本)

<內容簡介>

  International Business: International Business is largely an elective course that is found in departments of management, marketing, business, economics, finance, and international business at 2 and 4-year colleges. The course is taught at the Undergraduate, Graduate, and MBA level.
Internal Differentiation: Hill IB is the #1 market leading text. Its comprehensive and integrative framework helps students understand the interconnectivity of Int?l Biz. Hill GBT is our brief, accessible Int?l Biz text, and Ball is our comprehensive mid-level text with less focus on econ, financial & acct. info than big Hill.
Hill IB Story: International Business 8e is the market-leading textbook written for either the undergrad course or MBA level course of IB. Hill appeals to instructors looking for an analytical (as opposed to a descriptive) approach to the course who want to emphasize strategy. While rigorous, Hill is also known for being practical; macro chapters end with a section on ?Managerial Implications? to demonstrate how the chapter concepts are relevant to managers in the real world. These portions are influenced by the author?s extensive global consulting experience for companies like Starbuck?s, Microsoft, and Boeing and others. Hill?s practical nature is an important point as many instructors who teach this course are often not researchers, but come from the business world. The message for the market-leading eighth edition is: a completely updated text with new data as well as the finest technology and instructor?s support available in this market.

    Comprehensive and up-to-date ? This text explains how and why the world's countries differ by presenting a thorough review of the economics and politics of international trade and investment and the functions and form of the global monetary system. Unlike other IB textbooks, it also examines the strategies and structures of international businesses and assesses the special roles of an international business's various functions. All these topics are covered with the utmost attention to currency and relevance.

  Goes Beyond the uncritical presentation and shallow explanation of the body of knowledge ? This text provides a critical approach that presents the arguments for and against economic theories, government policies, business strategies, organizational structures, and so on. Additionally, Hill explains the complexities of the many theories and phenomena unique to international business so the student might fully comprehend the statements of a theory or the reasons a phenomenon is the way it is.

  Tight, Integrated Flow between Chapters ?Integration has been achieved by organizing the material so that each chapter builds on the material of the previous ones in a logical fashion. Relationships of new materials to topics discussed earlier are pointed out to students to reinforce their understanding and reinforces understanding of the integrated whole.

  The Focus on Managerial Implications ? A section on Implications for Business is provided in the macro chapters where students often struggle seeing the practical application of the topic chapter. Opening and closing cases also bring practicality to the pages of the text. Additionally, Management Focus boxes provide lively illustrations of the relevance of chapter material for the practice of international business.

  Makes important theories accessible and interesting to students ? The author?s passion for the subject matter shines thru in his conversational writing, the anecdotes, and rich examples woven throughout the text. This makes Hill accessible for students at all levels. more
 <章節目錄>

Part One  Introduction and Overview
Chapter 1 Globalization

Part Two Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 Differences in Culture
Chapter 4 Ethics in International Business

Part Three  The Global Trade and Investment Environment
Chapter 5 International Trade Theory
Chapter 6 The Political Economy of International Trade
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Economic Integration 

Part Four  The Global Monetary System
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Chapter 11 The Global Capital Market

Part Five  The Strategy and Structure of International Business
Chapter 12 The Strategy of International Business
Chapter 13 The Organization of International Business
Chapter 14 Entry Strategy and Strategic Alliances

Part Six  International Business Operations
Chapter 15 Exporting, Importing, and Countertrade
Chapter 16 Global Production, Outsourcing, and Logistics
Chapter 17 Global Marketing and R&D
Chapter 18 Global Human Resource Management
Chapter 19 Accounting in the International Business
Chapter 20 Financial Management in the International Business