Cost-Justifying Usability: An Update for the Internet Age, 2/e

Randolph G. Bias, Deborah J. Mayhew

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You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the time—guarantee a robust ROI!—ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others?

In this completely revised and new edition, Randolph G. Bias (University of Texas at Austin, with 25 years’ experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying usability for Web sites and intranets, for the complex applications we have today, and for a host of products—offering techniques, examples, and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment.

 

Table of Contents:

Introduction:
1. Justifying cost-justifying usability
2. Return on investment for usable user-interface design: Examples and statistics
Framework:
3. A basic framework for cost-justifying usability engineering on Web development projects
4. A business case approach to usability
5.Marketing usability
6. Dot coms
Organizational and Design Context:
7. Cost-justification of usability engineering: A vendor’s perspective
8. Practical ROI issues for UCD teams: Considering the impact of social, internal, and external ROI on team credibility, team longevity, and product success
9. Usability science as an independent research service
10. ROI in Human Factors for Web Applications
11. The business case for international user centered design
12. Cost-justification of usability engineering for international Web sites
13. The ROI of accessibility
Methods and Approaches:
14. Ethnography/Field research at Microsoft
15. Out of the box: Approaches to good initial interface designs;
16. Keystroke level modeling as a cost-justification tool
17. The RITE method
18. Sample size and user testing – how much is enough?
19. Cost-justifying online surveys
20.Cost benefits framework and case studies
21. Want respect? Respect the shareholder: Usability at Sprint
22. Conclusion, wrap-up, next steps

商品描述(中文翻譯)

描述:
您只是知道改善使用者界面將帶來回報,但如何在事前證明這項費用、勞力和時間的投資是有保證的回報率?如何決定應該投資多少資金?以及如何向他人推銷可用性?在這本完全修訂和新版中,Randolph G. Bias(德克薩斯大學奧斯汀分校,擁有25年的可用性實踐和管理經驗)和Deborah J. Mayhew(國際知名的可用性顧問和其他兩本重要著作的作者,包括《可用性工程生命週期》)解決了這些問題以及其他許多問題。本書已更新,涵蓋了為網站和內部網站以及我們今天所擁有的複雜應用程序成本證明可用性的方法,提供了其他地方無法獲得的技巧、示例和案例。無論您建造什麼類型的產品,無論您是成本效益專家還是天生的推銷員,本書都提供了工具,使您能夠為適當的可用性投資提供成本證明。

目錄:
引言:1. 證明成本效益的可用性;2. 可用性設計的投資回報:示例和統計數據;框架:3. 在Web開發項目中證明成本效益的可用性工程的基本框架;4. 以商業案例為基礎的可用性;5. 推銷可用性;6. 網絡公司;組織和設計背景:7. 可用性工程的成本證明:供應商的觀點;8. UCD團隊的實際投資回報問題:考慮社會、內部和外部投資回報對團隊的信譽、團隊的長期存在和產品的成功的影響;9. 可用性科學作為獨立研究服務;10. Web應用程序的人因成本效益;11. 國際用戶中心設計的商業案例;12. 國際網站的可用性工程成本證明;13. 可達性的投資回報;方法和方法:14. 在微軟進行的民族志/現場研究;15. 突破傳統:良好初始界面設計的方法;16. 鍵入級建模作為成本證明工具;17. RITE方法;18. 樣本大小和用戶測試-多少足夠?;19. 成本證明的在線調查;20. 成本效益框架和案例研究;21. 想要尊重?尊重股東:Sprint的可用性;22. 結論、總結、下一步。