Writing for the Web: A Practical Guide

Description

For courses in Writing for the Web, Web Authoring, Introduction to Web Writing and Web Development.

 

Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior.

 

 

 

Table of Contents

1.      Introduction to Writing for the Web

2.      Planning and Identity

3.      Developing Content

4.      Common Page Types

5.      Style

6.      Corporate Styles: Business, Database, and Marketing

7.      Information Styles: Academic, Scientific, Help-File, Journalistic

8.      Creative Styles: Personal, Humor, Satire, Literary

 

APPENDIX A: Case Studies for Writing and Discussion

APPENDIX B: Sentence Grammar and Mechanics: Words & Sentences

APPENDIX C: Specific Elements and Tools for Developing Sentence Style

APPENDIX D: Index of Basic HTML Tags

APPENDIX E: Glossary of Terms for Web Writers

INDEX