Management Information Systems: Managing the Digital Firm, 10/e (IE-Paperback)

Kenneth C Laudon

  • 出版商: Prentice Hall
  • 定價: $1,300
  • 售價: 5.0$650
  • 語言: 英文
  • 裝訂: Paperback
  • ISBN: 0131579843
  • ISBN-13: 9780131579842

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Description

For introductory undergraduate courses, and MBA-level MIS and Information Systems courses that want to integrate business with technology.     

These authoritative authors continue to define the MIS course by providing comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner. 

Table of Contents

Part I:  Organizations, Management and the Networked Enterprise

Chapter 1: Information Systems in Global Business Today

Chapter 2: Global E-Business:  How Businesses Use Information Systems

Chapter 3: Information Systems, Organizations, and Strategy

Chapter 4:  Ethical and Social Issues in Information Systems

Part I Project: Analyzing Business Processes for an Enterprise System

 

Part II:  Information Technology Infrastructure

Chapter 5:  IT Infrastructure and Emerging Technologies

Chapter 6:  Foundations of Business Intelligence:  Databases and Information Management

Chapter 7:  Telecommunications, the Internet and Wireless Technology

Chapter 8:  Securing Information Systems

 

Part II Project:  Creating a New Internet Business

 

Part III: Key System Applications for the Digital Age

Chapter 9: Achieving Operational Excellence and Customer Intimacy:  Enterprise Applications

Chapter 10: E-Commerce:  Digital Markets, Digital Goods

Chapter 11: Managing Knowledge

Chapter 12: Enhancing Decision Making

 

Part III Project:  Designing an Enterprise Information Portal

 

Part IV: Building and Managing Systems  

Chapter 13: Building Information Systems

Chapter 14: Project Management: Establishing the Business Value of Systems and Managing ChangeChapter 15: Managing Global Systems