Electronic Commerce 2012: Managerial and Social Networks Perspectives, 7/e (Hardcover)
Efraim Turban, David King
- 出版商: Pearson FT Press
- 出版日期: 2011-10-14
- 售價: $990
- 語言: 英文
- 頁數: 792
- 裝訂: Hardcover
- ISBN: 0132145383
- ISBN-13: 9780132145381
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商品描述
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective.
To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing information on the hottest topics in the field.
