E-Commerce 2010 : Business , Technology , Society, 6/e (IE-Paperback)

Kenneth C. Laudon

  • 出版商: Prentice Hall
  • 出版日期: 2009-12-01
  • 定價: $1,300
  • 售價: 3.8$499
  • 語言: 英文
  • 頁數: 876
  • 裝訂: Paperback
  • ISBN: 0135090784
  • ISBN-13: 9780135090787
  • 相關分類: 電子商務 E-commerce
  • 立即出貨(限量) (庫存=1)

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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce

MARKET
: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

商品描述(中文翻譯)

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這本全面且領先市場的書籍強調電子商務的三大推動力——技術變革、業務發展和社會問題,以提供一個有條理的概念框架來理解這個領域。

革命才剛剛開始;電子商務的商業模式和概念;互聯網和萬維網:電子商務基礎設施;建立一個電子商務網站;在線安全和支付系統;電子商務營銷概念;電子商務營銷溝通;電子商務中的道德、社會和政治問題;在線零售和服務;在線內容和媒體;社交網絡、拍賣和門戶網站;B2B電子商務:供應鏈管理和協作商務

市場
:對於任何尋找一本最新的書籍,涵蓋電子商務的三大推動力——技術變革、業務發展和社會問題,以提供一個有條理的概念框架來理解這個領域的人來說。