Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges (Paperback)

Lev Mirlas

商品描述

Plan, Manage, and Architect Multiple Web Sites for Maximum Efficiency and Business Value

 

For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces costs and management headaches that conventional Web architectures and methodologies can’t handle. In Multisite Commerce, Lev Mirlas–the architect who pioneered the concept of a shared multisite platform with IBM® WebSphere® Commerce–introduces best practices and methodologies for implementing and managing multiple e-commerce sites efficiently and cost-effectively.

 

Mirlas begins by reviewing why multisite commerce is necessary and yet so challenging to execute. Next, he addresses multisite commerce from three perspectives: business, implementation, and technical. You’ll learn how to plan and implement a shared platform and use it to create and operate new sites that will remarkably lower incremental cost.

 

This book’s start-to-finish methodology provides a common language that everyone involved in multiple sites– from executives to project managers and technical architects to site administrators–can share.

 

Coverage includes

  • Identifying scenarios in which multiple sites are necessary
  • Systematically reducing the cost and complexity of establishing multiple e-commerce sites
  • Organizing the business to effectively administer multiple sites
  • Constructing a shared platform that makes it possible to build and deploy new sites faster than ever before
  • Giving sites their own personalities even though they are being built on shared infrastructure
  • Identifying the traps and landmines your project might encounter and maximizing the chances of success
  • Managing project scope, organizational politics, and shifting executive priorities
  • Choosing the best technical architecture pattern for your multisite scenario

商品描述(中文翻譯)

計劃、管理和架構多個網站以實現最大效率和商業價值

對許多公司來說,一個網站已經不再足夠。商業策略需要多個網站,每個網站都有精心選擇的受眾和營銷方法。然而,管理多個網站會帶來成本和管理困難,傳統的網站架構和方法無法應對。在《多站點商務》一書中,IBM® WebSphere® Commerce的共享多站點平台概念的創始人Lev Mirlas介紹了實施和管理多個電子商務網站的最佳實踐和方法,以實現高效和具有成本效益。

Mirlas首先回顧了為什麼需要多站點商務,以及為什麼這麼難以執行。接下來,他從商業、實施和技術三個角度探討了多站點商務。您將學習如何計劃和實施共享平台,並使用它來創建和運營新的網站,從而顯著降低增量成本。

本書的從頭到尾的方法提供了一個共同的語言,讓所有參與多個網站的人(從高管到項目經理和技術架構師到網站管理員)可以共享。

內容包括:
- 確定需要多個網站的情境
- 系統性地降低建立多個電子商務網站的成本和複雜性
- 組織業務以有效管理多個網站
- 構建共享平台,使得能夠比以往更快地建立和部署新的網站
- 為網站賦予自己的個性,即使它們是建立在共享基礎設施上
- 確定項目可能遇到的陷阱和風險,並最大化成功的機會
- 管理項目範圍、組織政治和不斷變化的高管優先事項
- 為您的多站點情境選擇最佳的技術架構模式