Before & After Page Design (Paperback)
暫譯: 頁面設計前後對比 (平裝本)

John McWade

  • 出版商: Peachpit Press
  • 出版日期: 2003-12-20
  • 售價: $1,340
  • 貴賓價: 9.5$1,273
  • 語言: 英文
  • 頁數: 208
  • 裝訂: Paperback
  • ISBN: 020179537X
  • ISBN-13: 9780201795370
  • 相關分類: Text-mining網頁設計
  • 立即出貨(限量) (庫存=1)

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Summary

Before & After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. Here's the first book from B&A's founder and publisher. John McWade walks his own talk, bringing students a beautifully clear, cohesive, and elegant primer on page design. They'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. They'll also learn how to choose the right font for their project, why one typeface works better than another, and lots more. Best of all, they'll discover how to think visually—transforming the images in their heads into documents that communicate effectively on the page.

商品描述(中文翻譯)

摘要

《Before & After》雜誌專注於清晰與簡潔,並堅持將設計視為一種重要的溝通形式,而非單純的裝飾,這使其贏得了眾多粉絲。這是B&A的創始人和出版商John McWade的第一本書。他以身作則,為學生提供了一本清晰、連貫且優雅的頁面設計入門書。他們將通過範例學習如何設計單頁和多頁的出版物、手冊和廣告,應用設計專業人士所遵循的原則。他們還將學習如何為項目選擇合適的字體,為什麼某種字型比其他字型更有效,以及更多內容。最重要的是,他們將發現如何進行視覺思考——將腦海中的圖像轉化為在頁面上有效溝通的文件。