Creating Flash Advertising: From Concept to Tracking - Microsites, Video Ads and More (Paperback)

Jason Fincanon

Creating Flash Advertising: From Concept to Tracking - Microsites, Video Ads and More (Paperback)
  • 出版商: Focal Press
  • 出版日期: 2007-08-31
  • 售價: $1,420
  • 貴賓價: 9.5 折 $1,349
  • 語言: 英文
  • 頁數: 256
  • 裝訂: Paperback
  • ISBN: 0240809491
  • ISBN-13: 9780240809496

    • 已過版

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Description

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You’ll learn the best practices for:

  • Mastering the myriad of ad specs, deadlines, quality and version control issues
  • Creating ads that balance campaign goals with design constraints
  • Preparing and building ads with team and QC standards
  • Using forms and data in ads without file bloat
  • File optimization techniques for swf files
  • 3rd party rich media technologies that transcend the 30k banner
  • Trafficking and tracking ads for impressions, interactions, clicks, and conversions
  • Using ActionScript to save development time and implement team standards

    Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Table of Contents

Flash Advertising Quick Start; Constants and Considerations; Designing Banner Ads; Preparing and Building Ads; Forms and Data in Ads; File Optimization; Third Party Rich Media Technologies; Trafficking and Tracking Your Ads; Designing Micro Sites; Preparing and Building Micro Sites; Driving Traffic to Your Micro Site; Advertising Examples; Snippets and Classes

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