The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World, 2/e (Paperback)

Jeff Ulin

The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World, 2/e (Paperback)
  • 出版商: Focal Press
  • 出版日期: 2013-08-15
  • 售價: $1,800
  • 貴賓價: 9.5 折 $1,710
  • 語言: 英文
  • 頁數: 580
  • 裝訂: Paperback
  • ISBN: 0240824237
  • ISBN-13: 9780240824239

    • 海外代購書籍(需單獨結帳)

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content<P>Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). </P> <P>In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, video, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. This new edition:</P> <UL> <UL> <P> <LI>Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more </LI> <P></P> <P> <LI>Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery</LI> <P></P> <P> <LI>Discusses the growth of Digital Cinema and the related distribution of 3D movies. </LI> <P></P> <P> <LI>Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content</LI> <P></P> <P> <LI>Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series </LI> <P></P> <P> <LI>Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. </LI> <P></P> <P> <LI>Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated </LI> <P></P></UL></UL> <P>Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, <I>The Business of Media Distribution</I>,<I> Second Edition</I> delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods. </P>sourceProduct Description

商品描述(中文翻譯)

學習一個概念如何從概念轉化為利潤，以及分銷如何主導一個以高知名度元素（製作、創意、法律、金融和營銷）為基礎的行業的底線。在這本暢銷行業指南的更新版中，經驗豐富的媒體高管傑夫·尤林（Jeff Ulin）將商業理論和實踐應用於關鍵的全球市場部分-電影、電視、視頻和在線/數字，為您提供無法在其他地方找到的內部視角。這個新版本：

- 包括來自電影公司、電視網絡和在線領導者（包括福斯、派拉蒙、盧卡斯影業、美國網絡、BSkyB、YouTube、Hulu、微軟等）的關鍵行業高管的觀點。
- 分析了在分銷鏈中的在線影響力，並解釋了應用程式、平板電腦、智能手機、社交媒體、社交遊戲和超級傳送對業務的影響。
- 討論了數字電影的增長以及3D電影的相關分銷。
- 探討了家庭視頻業務的變化以及隨選（VOD）和隨時隨地訪問內容的增長。
- 說明了Netflix、亞馬遜、YouTube和Hulu等在線服務如何改變電視內容的分銷和消費方式，以及為什麼它們正在製作自己的原創系列。
- 分解了歷史性的電影發行窗口，以及其背後的經濟驅動因素，以及在線和數字分發應用如何改變行業格局。
- 提供了一個附帶網站（www.focalpress.com/9780240824239），其中包含進一步的材料，解析項目如何開發和利潤如何計算。

好萊塢明星可能成為頭條新聞，但是營銷和分銷是將內容轉化為現金的幕後驅動力。無論您的背景和培訓如何，《媒體分銷業務》第二版提供了您理解和管理複雜的媒體市場以及數字分銷如何影響傳統方法所需的商業實踐和虛擬學徒制度。

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