Data Is Everybody's Business: The Fundamentals of Data Monetization

Wixom, Barbara H., Beath, Cynthia M., Owens, Leslie

  • 出版商: MIT
  • 出版日期: 2023-09-26
  • 售價: $1,420
  • 貴賓價: 9.5$1,349
  • 語言: 英文
  • 頁數: 200
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 0262048213
  • ISBN-13: 9780262048217
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.

Most organizations view data monetization--converting data into money--too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money--improving work with data, wrapping products with data, and selling information offerings--and explain when to pursue each and how to succeed.

Key features of the book:
- Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
- Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
- Rich with detailed case studies
- Supplemented by free MIT CISR website resources (cisr.mit.edu)

Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization--not just the data specialists--understand, get excited about, and participate in data monetization.

商品描述(中文翻譯)

一本清晰、引人入勝且以證據為基礎的數據變現指南,適合從員工到董事會成員的每一位。

大多數組織對數據變現的看法過於狹隘,將其僅視為銷售數據集。但數據變現對於商業和非商業組織來說都是一項核心業務活動,而在組織內部,獲得廣泛的支持對於這一追求至關重要。在《Data Is Everybody's Business》一書中,作者提供了一種清晰且引人入勝的方式,讓整個組織的人都能理解數據變現並使其成為現實。作者確定了三種可行的將數據轉化為金錢的方法——改善數據工作、用數據包裝產品以及銷售信息產品——並解釋了何時應該追求每一種方法以及如何成功。

本書的主要特點:
- 基於二十八年的學術研究,包括在麻省理工學院斯隆資訊系統研究中心(MIT CISR)進行的九年研究
- 關鍵術語的定義、自我反思問題、吸引人的圖形和易於使用的框架
- 充滿詳細的案例研究
- 附有免費的MIT CISR網站資源 (cisr.mit.edu)

《Data Is Everybody's Business》非常適合從事數據素養培訓、數據驅動轉型或數位轉型的組織,是幫助組織內每個人——不僅僅是數據專家——理解、對數據變現感到興奮並參與其中的必備指南。

作者簡介

Barbara H. Wixom is Principal Research Scientist at the MIT Sloan Center for Information Systems Research (MIT CISR), founder of the MIT CISR Data Research Advisory Board, and faculty director for the MIT Sloan online short course Data Monetization Strategy.

Cynthia M. Beath is Professor Emerita at the McCombs School of Business, University of Texas at Austin. Before embarking on her academic career, she worked in private industry in several information systems development and consulting positions.

Leslie Owens is the former Executive Director of MIT CISR and Senior Lecturer at the MIT Sloan School of Management. Previously she was Vice President and Research Director at Forrester Research, and a manager at Abbott.

作者簡介(中文翻譯)

巴巴拉·H·威克索姆(Barbara H. Wixom)是麻省理工學院斯隆資訊系統研究中心(MIT CISR)的首席研究科學家,MIT CISR數據研究諮詢委員會的創始人,以及麻省理工學院斯隆商學院線上短期課程《數據貨幣化策略》的教學主任。

辛西婭·M·比思(Cynthia M. Beath)是德克薩斯大學奧斯汀分校麥庫姆斯商學院的名譽教授。在開始她的學術生涯之前,她曾在私營企業擔任多個資訊系統開發和諮詢職位。

萊斯莉·歐文斯(Leslie Owens)是MIT CISR的前執行董事及麻省理工學院斯隆管理學院的高級講師。她曾擔任Forrester Research的副總裁和研究主任,以及雅培公司的經理。