Mobile Electronic Commerce: Foundations, Development, and Applications
暫譯: 行動電子商務：基礎、發展與應用

Wei, June

Mobile Electronic Commerce: Foundations, Development, and Applications
  • 出版商: CRC
  • 出版日期: 2019-09-19
  • 售價: $3,070
  • 貴賓價: 9.5 折 $2,917
  • 語言: 英文
  • 頁數: 503
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0367378140
  • ISBN-13: 9780367378141

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives.

This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development and application of mobile commerce technology. The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications and services, emerging development architectures, mobile business solutions, and future research opportunities.

In addition to its multidisciplinary approach, the book also provides a cross-cultural approach intended to overcome cultural barriers and accelerate mobile commerce advancement in the global economy. Authors and researchers from around the world discuss a broad spectrum of methods, tools, and guidelines for designing mobile commerce systems and services in different cultures.

商品描述(中文翻譯)

行動商務交易持續上升，主要受到智慧型手機和平板電腦日益增加的採用和使用推動。這項技術的使用使消費者能夠隨時隨地進行購物。行動電子商務：基礎、發展與應用探討了產業、學術界、科學家、工程師、專業人士和學生在開發創新行動商務技術和系統以進一步改善消費者體驗方面的角色。它還討論了行動商務對社會、經濟、文化、組織、政府、產業及我們日常生活的影響。

本書匯集了來自產業和學術界的多學科專家，以激發行動商務技術開發和應用的新思維。書中涵蓋了重要的行動商務主題，如關鍵基礎設施管理、行動安全問題、新應用和服務、新興開發架構、行動商務解決方案以及未來的研究機會。

除了多學科的視角外，本書還提供了一種跨文化的方法，旨在克服文化障礙，加速行動商務在全球經濟中的發展。來自世界各地的作者和研究者討論了設計不同文化中的行動商務系統和服務的廣泛方法、工具和指導方針。

作者簡介

June Wei, PhD, is a professor in the Department of Management and Management Information Systems, University of West Florida. She earned her PhD from Purdue University, a master's degree from Georgia Institute of Technology, and another master's degree from Zhejiang University. Her research interests cover electronic supply chain management, information security and privacy in mobile electronic commerce, and mobile electronic commerce systems development.



She is editor-in-chief of three peer-reviewed leading journals on information systems: International Journal of Mobile Communications; Electronic Government, an International Journal; and International Journal of Electronic Finance. She is also an associate editor of three peer-reviewed journals: Journal of Electronic Commerce Research, Journal of Information Privacy and Security, and International Journal of E-Entrepreneurship and Innovation. She teaches courses on business information systems development, systems design and analysis, operations management problems, and electronic business fundamentals. She has published about 150 papers with about 60 peer-reviewed journal articles and three book chapters.



Dr. Wei has won many awards for her research, including the Distinguished Writing Award of the Foundation for Information Technology Education and the Education Special Interest Group of the Association of Information Technology Professionals (2004 and 2005) and the Best Paper Award sponsored by Emerald Publisher in International Conference on Accounting, Business, Leadership, and Information Management (2010). She has been recognized at a Florida Board of Trustees meeting (2011). She has also been recognized by the University of West Florida with the Distinguished Research and Creative Activities Award (2010) and the Distinguished Teaching Award (2012), and the Dyson Award for Excellence in Research from the College of Business (200

作者簡介(中文翻譯)

六月韋（June Wei），博士，是西佛羅里達大學管理與管理資訊系的教授。她在普渡大學獲得博士學位，在喬治亞理工學院獲得碩士學位，並在浙江大學獲得另一個碩士學位。她的研究興趣涵蓋電子供應鏈管理、行動電子商務中的資訊安全與隱私，以及行動電子商務系統開發。

她是三本資訊系統領先的同行評審期刊的主編：國際行動通訊期刊；電子政府：國際期刊；以及國際電子金融期刊。她也是三本同行評審期刊的副編輯：電子商務研究期刊、資訊隱私與安全期刊，以及國際電子創業與創新期刊。她教授商業資訊系統開發、系統設計與分析、運營管理問題以及電子商務基礎等課程。她已發表約150篇論文，其中約60篇為同行評審的期刊文章，並有三個書章。

韋博士因其研究獲得多項獎項，包括資訊科技教育基金會及資訊科技專業協會教育特別興趣小組的傑出寫作獎（2004年和2005年），以及由Emerald出版社贊助的國際會計、商業、領導與資訊管理會議最佳論文獎（2010年）。她在佛羅里達州董事會會議上獲得表彰（2011年）。她還獲得西佛羅里達大學的傑出研究與創意活動獎（2010年）、傑出教學獎（2012年），以及商學院的戴森研究卓越獎（2010年）。

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