Salesforce.com For Dummies, 2/e (Paperback)
暫譯: Salesforce.com 入門指南,第2版 (平裝本)
Tom Wong, Liz Kao
- 出版商: Hungry Minds
- 出版日期: 2006-12-11
- 售價: $1,130
- 貴賓價: 9.5 折 $1,074
- 語言: 英文
- 頁數: 432
- 裝訂: Paperback
- ISBN: 047004893X
- ISBN-13: 9780470048931
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商品描述
Description
Get up to speed fast and manage your business information more effectively!See how Salesforce helps manage accounts, market products, and improve service. Got something to sell? Work for somebody that does? You need salesforce.com and this book tells you how to use it. Whether you're a salesperson, channel manager, marketing mogul, customer service rep, or executive, you'll find secrets here for making your job easier, your day more productive, and your business more successful with Salesforce.
Discover how to:
- Set up and personalize your system
- Manage relationships with partner companies
- Execute marketing campaigns
- Analyze date with reports
- Improve customer service
- Calculate sales forecasts
Table of Contents
Introduction.Part I: Salesforce Basics.
Chapter 1: Looking Over Salesforce.
Chapter 2: Navigating Salesforce.
Chapter 3: Personalizing Your System.
Part II: Driving Sales – The Basics.
Chapter 4: Prospecting Leads.
Chapter 5: Managing Accounts.
Chapter 6: Developing Contacts.
Chapter 7: Managing Activities.
Chapter 8: Sending E-Mail.
Chapter 9: Tracking Opportunities.
Part III: Driving Sales – The Next Level.
Chapter 10: Tracking Products and Price Books.
Chapter 11: Calculating Forecasts.
Chapter 12: Managing Your Partners.
Part IV: Optimizing Marketing.
Chapter 13: Driving Demand with Campaigns.
Chapter 14: Driving Sales Effectiveness with Documents.
Part V: Delivering Excellent Service.
Chapter 15: Understanding Salesforce Service & Support.
Chapter 16: Preparing Salesforce Service & Support.
Chapter 17: Analyzing Data with Reports.
Part VI: Measuring the Overall Business Performance.
Chapter 18: Seeing the Big Picture with Dashboards.
Chapter 19: Fine-Tuning the Configuration.
Part VII: Designing the Salesforce Solution.
Chapter 20: Customizing Salesforce.
Chapter 21: Extending Salesforce Beyond CRM.
Chapter 22: Migrating and Maintaining Your Data.
Part VIII: The Part of Tens.
Chapter 23: Ten Ways to Drive More Productivity.
Chapter 24: Ten Keys to a Successful Implementation.
Bonus Chapter: Improving Communication with Standard Template.
Index.
商品描述(中文翻譯)
**描述**
快速掌握並更有效地管理您的商業資訊!
了解 Salesforce 如何幫助管理帳戶、行銷產品和改善服務。您有東西要賣嗎?為某個需要銷售的人工作嗎?您需要 salesforce.com,而這本書告訴您如何使用它。無論您是銷售人員、渠道經理、行銷專家、客戶服務代表或高管,您都會在這裡找到讓您的工作更輕鬆、一天更具生產力以及讓您的業務在 Salesforce 上更成功的秘訣。
**發現如何:**
- 設定和個性化您的系統
- 管理與合作夥伴公司的關係
- 執行行銷活動
- 使用報告分析數據
- 改善客戶服務
- 計算銷售預測
**目錄**
**引言**
**第一部分:Salesforce 基礎**
第 1 章:概覽 Salesforce。
第 2 章:導航 Salesforce。
第 3 章:個性化您的系統。
**第二部分:推動銷售 – 基礎**
第 4 章:尋找潛在客戶。
第 5 章:管理帳戶。
第 6 章:發展聯絡人。
第 7 章:管理活動。
第 8 章:發送電子郵件。
第 9 章:追蹤機會。
**第三部分:推動銷售 – 下一個層級**
第 10 章:追蹤產品和價格表。
第 11 章:計算預測。
第 12 章:管理您的合作夥伴。
**第四部分:優化行銷**
第 13 章:透過活動推動需求。
第 14 章:透過文件提升銷售效能。
**第五部分:提供卓越服務**
第 15 章:了解 Salesforce 服務與支援。
第 16 章:準備 Salesforce 服務與支援。
第 17 章:使用報告分析數據。
**第六部分:衡量整體業務表現**
第 18 章:透過儀表板看清全貌。
第 19 章:微調配置。
**第七部分:設計 Salesforce 解決方案**
第 20 章:自訂 Salesforce。
第 21 章:將 Salesforce 擴展至 CRM 之外。
第 22 章:遷移和維護您的數據。
**第八部分:十個部分**
第 23 章:提升生產力的十種方法。
第 24 章:成功實施的十個關鍵。
附加章:透過標準模板改善溝通。
**索引**