Professional Search Engine Optimization with PHP: A Developer's Guide to SEO

Jaimie Sirovich, Cristian Darie

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
  • 出版商: Wrox Press
  • 出版日期: 2007-04-16
  • 售價: $1,590
  • 貴賓價: 9.5 折 $1,511
  • 語言: 英文
  • 頁數: 360
  • 裝訂: Paperback
  • ISBN: 0470100923
  • ISBN-13: 9780470100929
  • 相關分類: PHP、搜尋引擎優化 SEO

    • 已過版

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Description

* This unique book shows how to harness fundamental changes in Web site design and search engine theory as well as the newest search engine and Web site technology to assure that sites are high profile from inception to execution
* Provides developers with practical tips and strategies that can be built into the underlying architecture of Web sites in order to avoid pitfalls and achieve the highest possible search engine ranking
* Reviews various design components (CSS and HTML), technical aspects (URLs, status codes, and data structure), and even social variables (IP cloaking and spam) to guarantee that all facets of the site are search engine optimized
* Topics discussed include URLs, status codes, duplicate content problems, HTML/CSS issues, syndicated content, accelerated indexing, spam penalties, and IP cloaking
 

Table of Contents

1. You: Programmer and Search Engine Marketer.

2. A Primer in Basic SEO.

3. Provocative SE-Friendly URLs.

4. Content Relocation and HTTP Status Codes.

5. Duplicate Content.

6. SE-Friendly HTML and JavaScript.

7. Web Feeds and Social Bookmarking.

8. Black Hat SEO.

9. Sitemaps.

10. Link Bait.

11. IP Cloaking, Geo-Targeting, and IP Delivery.

12. Foreign Language SEO.

13. Coping with Technical Issues.

14. Case Study: Building an e-Commerce Catalog.

15. Site Clinic: So You Have a Web Site?

16. WordPress: Creating a SE-Friendly Blog.

Appendix A. Simple Regular Expressions.

Glossary.

Index.

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