Designing for the Digital Age: How to Create Human-Centered Products and Services

Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

在數位時代設計成功的產品和服務需要一個多學科團隊，擁有互動設計、視覺設計、工業設計和其他專業知識。同時，還需要有能力提出使產品或服務具有吸引力的大型創意，以及執行成千上萬個小型創意的技能和毅力，以將您的設計交到使用者手中。這需要專業的專案管理、使用者研究和共識建立。這本全彩色的綜合性著作提供了詳細的操作指南、實際案例和練習。主題包括組建設計團隊、計劃和進行使用者研究、分析數據並轉化為人物角色、使用情境來驅動需求定義和設計、在設計會議中進行協作、評估和迭代設計，以及以適合工程師和利益相關者的方式記錄完成的設計。