...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want (Hardcover)
暫譯: ...客戶瘋狂了!:精明專業人士如何贏得他們想要的所有業務 (精裝版)
Maribeth Kuzmeski
- 出版商: Wiley
- 出版日期: 2010-09-14
- 定價: $820
- 售價: 2.4 折 $199
- 語言: 英文
- 頁數: 288
- 裝訂: Hardcover
- ISBN: 0470601760
- ISBN-13: 9780470601761
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相關分類:
行銷/網路行銷 Marketing
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相關主題
商品描述
While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods-traditional, online, or both-to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?
- Find real-life examples of success from some of today's best businesses
- Shows how to integrate and benefit from both traditional and new marketing methods
- Uses the proven business growth strategy Red Zone Marketing® as a central concept
- Author has proven the concepts successful in her work for numerous major clients
Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with ...And the Clients Went Wild!
商品描述(中文翻譯)
結合社交媒體與傳統行銷技術以獲得突破性的成果!
雖然社交媒體正在改變行銷的格局,但這並不意味著你必須在社交媒體和更傳統的方法之間選擇其一。《...客戶們瘋狂了!》為你提供了工具,讓你能夠採取多元化的方法,選擇最佳且最成功的行銷方法——無論是傳統的、線上的,還是兩者結合——以達成特定的行銷目標。而無論是透過 Facebook、Twitter、串流視頻,還是老派的口耳相傳、公關或個人銷售技巧,最終的目標都是獲勝,對吧?
- 找到當今一些最佳企業的成功實例
- 展示如何整合並從傳統與新行銷方法中受益
- 以經過驗證的商業增長策略 Red Zone Marketing® 作為核心概念
- 作者在為多家大型客戶工作中證明了這些概念的成功
不要因為追求新事物而拋棄那些經過考驗的行銷技術。做有效的事情!完善你的行銷組合,並與《...客戶們瘋狂了!》一起獲勝!