SEO Warrior (Paperback)

John I Jerkovic

  • 出版商: O'Reilly
  • 出版日期: 2009-12-22
  • 定價: $1,520
  • 售價: 9.0$1,368
  • 語言: 英文
  • 頁數: 496
  • 裝訂: Paperback
  • ISBN: 059615707X
  • ISBN-13: 9780596157074
  • 相關分類: 搜尋引擎優化 SEO
  • 立即出貨 (庫存=1)

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商品描述

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.

  • Create compelling sites with SEO that can stand the test of time
  • Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world
  • Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to
  • Learn what makes search engines tick by utilizing custom scripts
  • Analyze your site to see how it measures up to the competition

商品描述(中文翻譯)

如何讓人們更容易找到您的網站?又如何將偶然訪客轉化為活躍用戶?《SEO Warrior》通過一系列經過驗證的技巧、技巧和最佳實踐向您展示了如何實現這一目標。學習搜索引擎優化(SEO)理論的基礎知識,了解關鍵字策略的重要性,以及如何避免和解決搜索引擎陷阱。

您還將了解搜索引擎營銷(SEM)實踐,例如Google AdWords,以及如何利用社交網絡來增加您的可見性。這本書不僅是一本SEO教程,還是實施有效的SEO技術的參考資料,非常適合網站開發人員、精明的營銷人員、網站管理員和其他對SEO感興趣的人。

- 創建具有經得起時間考驗的SEO的引人注目的網站
- 將您的網站優化為Google、Yahoo!、Microsoft的Bing以及世界各地使用的搜索引擎
- 進行關鍵字研究,找到最適合觸及您的受眾的詞語,以及他們會回應的相關詞語
- 通過使用自定義腳本了解搜索引擎的運作方式
- 分析您的網站,看看它在競爭對手中的表現如何