E-Commerce BASICS, 2/e
Bruce McLaren, Constance H. McLaren
- 出版商: Course
- 出版日期: 2002-12-05
- 售價: $800
- 貴賓價: 9.8 折 $784
- 語言: 英文
- 頁數: 344
- 裝訂: Spiral-bound
- ISBN: 0619059427
- ISBN-13: 9780619059422
-
相關分類:
電子商務 E-commerce
下單後立即進貨 (約5~7天)
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商品描述
This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.
Table of Contents
- Unit 1 An Introduction to Electronic Commerce
Lesson 1 The Internet in Our Economy
Lesson 2 Business on the Internet - Unit Review
Unit 2 Personal and Business Services Online
Lesson 3 Searching for a Career
Lesson 4 Personal Finance on the Internet
Lesson 5 Internet Information Services - Unit Review
Unit 3 Buying Online
Lesson 6 B2C: Business-to-Consumer
Lesson 7 B2B: Business-to-Business
Lesson 8 Consumer Issues - Unit Review
Unit 4 Doing Business on the Web
Lesson 9 Internet Marketing
Lesson 10 Digital Advertising
Lesson 11 Global E-commerce - Unit Review
Unit 5 Developing a Web Site
Lesson 12 Creating a Web Site
Lesson 13 Developing a Web Site with Microsoft FrontPage - Unit Review
- Appendix A: Browser Basics
- Appendix B: E-Mail Basics
- Appendix C: Connecting to the Web
- Glossary
- Index