Film Marketing (Paperback)

Finola Kerrigan

商品描述

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry.

Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong.

Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer and student.

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商品描述(中文翻譯)

《電影行銷》是第一本將現有文獻整合成一本知識豐富且學術性強的教科書。本書聚焦於整個電影行業,包括主流的英語小說電影、非英語小說電影、紀錄片和藝術電影。因此,本書牢牢地融入了全球電影行業。

雖然電影行業是全球性的,但它由好萊塢主要電影公司主導,因此本書將重點討論好萊塢電影行業。但與市場上其他電影行銷書籍不同的是,本書還突出了其他成功的電影行業,如韓國、尼日利亞和印度,並探討了來自丹麥、法國、英國和香港等其他國家的電影行銷實踐案例,提供了有趣的案例研究。

《電影行銷》為學生提供了理論和實踐的獨特結合,以易於理解和友善的方式撰寫,是任何學習電影的人必備的教材。本書包含完整的教學特色和額外的講義資源,可在www.textbooks.elsevier.com上獲得,方便講師和學生使用。

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