CIW: Site and E-Commerce Design Study Guide (Hardcover)

Jeffrey S. Brown, Susan L. Thomas, J. Peter Bruzzese, Jeffrey Brown

CIW: Site and E-Commerce Design Study Guide (Hardcover)
  • 出版商: Sybex
  • 出版日期: 2002-06-15
  • 售價: $3,150
  • 貴賓價: 9.5 折 $2,993
  • 語言: 英文
  • 頁數: 1040
  • 裝訂: Hardcover
  • ISBN: 0782140823
  • ISBN-13: 9780782140828
  • 相關分類: 電子商務 E-commerce

    • 已過版

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商品描述

Here's the book you need to prepare for Exam 1D0-420, CIW Site Designer and Exam 1D0-425, CIW E-Commerce Designer. This Study Guide provides:

  • In-depth coverage of official exam objectives
  • Practical information on web site and e-commerce design
  • Hundreds of challenging review questions, in the book and on the CD
  • Leading-edge exam preparation software, including a testing engine and electronic flashcards

Authoritative coverage of all exam topics, including:
  • Implementing design concepts, vision statements, Web strategy and tactics
  • Enhancing web site usability with tables, frames, and Cascading Style Sheets (CSS)
  • Using client-side and server-side programming
  • Implementing marketing in e-commerce site development
  • Developing and hosting an e-commerce site using outsourcing services
  • Configuring Web server software for an e-commerce site

Contents

Introduction
Assessment Test

Part I Design Methodology and Technology
Chapter 1 Overview of Web Design Concepts
Chapter 2 Navigation Concepts
Chapter 3 Web Graphics
Chapter 4 Multimedia and the Web
Chapter 5 The Website Development Process
Chapter 6 HTML Standards and Compliance
Chapter 7 HTML Tables and Web Page Structure
Chapter 8 HTML Frames
Chapter 9 Metadata, Cookies, and the Web
Chapter 10 Cascading Style Sheets
Chapter 11 JavaScript Fundamentals
Chapter 12 Dynamic HTML
Chapter 13 Extensible Markup Language (XML)
Chapter 14 Java Applets
Chapter 15 Databases
Chapter 16 HTTP Servers
Chapter 17 Standards Organizations
Chapter 18 Applications and Tools
Chapter 19 Website Publishing

Part II E-Commerce Strategies and Practices
Chapter 20 Electronic Commerce Foundations
Chapter 21 Law and the Internet
Chapter 22 Web Marketing Goals
Chapter 23 Online Product Promotion
Chapter 24 Site Usability and Customer Relationship Management (CRM)
Chapter 25 Business-to-Business Frameworks
Chapter 26 Electronic Commerce Site Creation Packages—Outsourcing
Chapter 27 Electronic Commerce Site Creation/Development Software
Chapter 28 Configuring and Using Payment Gateways
Chapter 29 Transaction Security
Chapter 30 Website Management and Performance Testing
Appendix A HTML Quick Reference
Appendix B The HTML 4.01 Recommendation
Appendix C Electronic Commerce Planning Checklist
Glossary

Index

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