iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (Paperback)
Jeffrey Hughes
- 出版商: QUE
- 出版日期: 2010-04-22
- 定價: $800
- 售價: 5.0 折 $400
- 語言: 英文
- 頁數: 312
- 裝訂: Paperback
- ISBN: 0789744279
- ISBN-13: 9780789744272
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相關分類:
行銷/網路行銷 Marketing
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商品描述
The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!
There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!
You’ll Learn How To
- Identify your app’s unique value, target audience, and total message
- Understand the App Store’s dynamics and choose the right strategy to cut through clutter
- Set the right price for your app
- Get App Store and third-party reviewers to recommend your apps
- Write effective press releases for your apps and time your publicity for maximum effectiveness
- Blog about your app and get the attention of influential bloggers
- Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
- Use promotions and cross-marketing, just like professional marketers do
- Build an audience that will buy your next app, too!
商品描述(中文翻譯)
《行銷你的iPhone/iPad應用程式:簡單、完整、逐步指南!》
在銷售iPhone和iPad應用程式中,有巨大的利潤可圖!但現在已經有超過180,000個應用程式可供選擇,僅僅將您的應用程式放入App Store已經不再足夠。您需要有效地行銷它。不了解行銷嗎?別擔心:本書提供您所需的所有工具。頂尖的iPhone和iPad應用程式行銷顧問Jeffrey Hughes將引導您制定一個成功的行銷計劃,定位高度競爭的應用程式,選擇您的訊息,建立話題,並與真正會購買您的應用程式的人建立聯繫。本書通過大量的示例和螢幕截圖,讓iPhone和iPad應用程式行銷變得輕鬆!
您將學到以下內容:
- 確定您的應用程式的獨特價值、目標受眾和整體訊息
- 了解App Store的動態並選擇正確的策略以突破雜亂
- 為您的應用程式設定正確的價格
- 讓App Store和第三方評論者推薦您的應用程式
- 為您的應用程式撰寫有效的新聞稿,並在最佳時機進行宣傳
- 在部落格上介紹您的應用程式,吸引有影響力的部落客的注意
- 使用Facebook、Twitter和其他社交媒體產生口碑效應
- 使用促銷和交叉行銷,就像專業行銷人員一樣
- 建立一個也會購買您下一個應用程式的受眾!
請注意,以上為書籍內容的翻譯,並非書籍的正式標題。