Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Paperback)

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”

--Chris Brogan, president of Human Business Works

 

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.”

--Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

 

“Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with Social Media ROI.”

--Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone

 

“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.”

--Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself

 

“Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.”

--Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation

 

“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.”

--Brandon Prebynski, social media strategist

 

Use Social and Viral Technologies to Supercharge Your Customer Service!

 

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

 

You’ll learn how to:

• Align social communications with broader business goals and functions
• Plan for effective performance measurement
• Establish clarity of vision, purpose, and execution
• Implement guidelines and operations for effectively managing social media
• Get started by “listening before talking”
• Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
• Use social media to deliver real-time, optimized customer support
• Leverage mobility and the “on-the-fly” social media culture
• Measure FRY (Frequency, Reach, and Yield)

Includes a foreword by Brian Solis.

"Blanchard要求很高。他不會讓你隨便翻閱這本書，點點頭就走人。如果你想參與其中，你必須投入才能獲得回報。”
--Chris Brogan，Human Business Works總裁

“社交媒體並不便宜；它是一種不同的昂貴。正確地運用社交媒體需要大量的人力投入，不了解社交媒體如何幫助你的業務以及如何衡量進展是一種失職。在《社交媒體ROI》中，Blanchard提供了一本缺失已久的指南，教你如何進行明智、可持續、有利可圖的社交溝通。是時候了。”
--Jay Baer，The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social合著者

“《社交媒體ROI》深入核心問題：社交溝通如何對我的組織目標產生積極影響？Olivier帶領我們從頭開始，制定戰略以實現目標，進而衡量投資回報。如果你想在線溝通方面做得更好，選擇《社交媒體ROI》絕對不會錯。”
--Geoff Livingston，Welcome to the Fifth Estate和Now Is Gone作者

“Olivier以通俗易懂的方式解釋了如何建立一個受社交媒體影響的公司。了解社交媒體ROI的範疇、關注度和影響力非常重要。這本書將幫助你理解這些概念。”
--Kyle Lacy，MindFrame（yourmindframe.com）負責人和Branding Yourself作者

“女士們先生們，社交媒體的密碼已經被破解。在《社交媒體ROI》中，Blanchard揭示了企業如何應用社交媒體的巨大力量取得同樣巨大的成果。這本書非常實用，同時也非常有趣，為你在推文、轉推、點讚和分享的繁忙世界中增加了一條清晰的增收路線。”
--Sally Hogshead，Fascinate: Your 7 Triggers to Persuasion and Captivation作者

“如果你認識Olivier，你就知道他不會說廢話。他懂這一套。這本書將讓你成功地計劃和實現社交媒體的真正商業目標。良好的商業決策依賴於實際結果，Olivier避免了空洞的理論，提供了明確的想法，幫助你取得成果。”
--Brandon Prebynski，社交媒體策略師

《利用社交和病毒式技術強化客戶服務！》
使用這本書來為你的社交媒體計劃帶來真正的商業紀律，與組織目標保持一致。頂尖品牌和營銷專家Olivier Blanchard匯集了策略、計劃、執行、衡量、分析和優化的最佳實踐。你將學習如何定義財務目標，衡量社交媒體的價值，並達到最佳投資回報。